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Magnum Bids Farewell to Game of Thrones with Custom Spoon Series

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LOLA MullenLowe and HBO Spain honour the iconic houses of the series: Stark, Lannister, Targaryen and Greyjoy

Magnum Bids Farewell to Game of Thrones with Custom Spoon Series
Monday came, and the ritual began: countless people across the world met on their sofas to see the final episode of Game of Thrones. Magnum knows it and they also know that your favorite series is even better with a pint of delicious, wintery, ice cream. So, to mark the final season of the epic show, they joined HBO Spain and LOLA MullenLowe in creating a series of limited edition spoons to promote their pints and one of the greatest shows of all time. 

Each of the spoons are based on four of the most iconic houses of the series: Stark, Lannister, Targaryen and Greyjoy. The designs were meticulously created by studying every costume, shield, pin, sword and castle from the series to create the most authentic flatware Westeros has ever seen. The spoons were forged in silver and handcrafted by a skilled artisan in a process that took over a month. These spoons could have been made by Gendry Baratheon, if Gendry made spoons.


A beautiful outdoor and POS campaign displayed the spoons throughout Spain and a set of spoons are currently on display at Moda Shopping an upscale shopping center in Madrid through May 31st.
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Client

Advertiser: Magnum

Global Brand Director: Ben Curtis

Brand Manager: Vanesa Liebana Fernández (Unilever Spain)

Partnership Manager: Alejandra Hurtado Calderón (HBO Spain)

Media Agency

Media Agency: Mindshare

Creative Agency

Creative Agency: LOLA MullenLowe

Chief Creative Officer: Chacho Puebla

Executive Creative Director: Tomás Ostiglia

Creative Director: Saulo Rocha, André Toledo

Copywriter: Jaime Ludena

Art Director: Camilo Jiménez

Producer: Felipe Calvino, Diego Baltazar

Head of Art: Fabio Brigido

Head of social: Fred Bosch

Brand Director: Tom Elliston (Global)

Account Manager: Oscar Fernández-Baca

Categories: Food, Desserts

LOLA MullenLowe, Fri, 24 May 2019 14:16:20 GMT