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Magnetic Appoints Sandeep Swadia as Chief Strategy Officer‏

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Sandeep Swadia will be responsible for driving corporate strategy

Magnetic Appoints Sandeep Swadia as Chief Strategy Officer‏

Digital advertising technology company, Magnetic, announced the appointment of Sandeep Swadia as Chief Strategy Officer. In this new role, Swadia will be responsible for driving corporate strategy for Magnetic’s expanding business.

“Magnetic sits at the intersection of search and display, and Sandeep’s multifaceted experience is perfectly aligned with our business and core technology,” said James Green, CEO, Magnetic. “Sandeep has worked with successful ad tech companies, including a powerful search engine platform, a large display media firm, and a mobile startup. We are excited to welcome Sandeep to help build on the spectacular growth we’ve had over the past 18 months.”

Sandeep is a seasoned technology and media leader with nearly 20 years of experience running corporate strategy, business development and global marketing. He has held leadership positions at the enterprise search platform FAST, which was acquired by Microsoft (MSFT), and at Demand Media (DMD), which was a pioneer in search intent driven display advertising. Recently, he served as the Chief Revenue Officer at a mobile technology platform ScrollMotion.

“Magnetic was the first pure play to distinguish search retargeting and change the way consumers experience real-time, relevant ads,” said Sandeep. “Magnetic’s growth is driven by unique and exciting assets including its technology platform, audience insights and intent data. I’m thrilled to be part of the team that’s writing the next chapter of targeted advertising.

Sandeep earned an MBA from MIT Sloan School of Management and a Master’s degree in Mathematics and Computer Science from Northeastern University. He will be based in Magnetic’s New York office and will report to the CEO, James Green.

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lbbonline.com, Thu, 10 Apr 2014 11:41:54 GMT