Magic Straws, maker of milk-flavouring straws, has selected Minneapolis-based Griffin Archer as its creative agency of record. Griffin Archer will lead brand planning, creative development, media and public relations across all communication channels. Magic Straws is poised for explosive growth through the launch of a new umbrella brand, Milk Magic™, that will expand offerings and innovations in the milk and beverage enhancement categories – ultimately leading to the decision to bring on an agency partner.
Magic Straws, sold in Target and Walmart, among other national retailers, is an innovative brand committed to helping parents make healthy beverage choices for their kids. Magic Straws leverages licensing partnerships with iconic brands such as Got Milk? and Dippin’ Dots. “Magic Straws is not only a brand full of personality, but a brand full of benefits, being all-natural and low in sugar,” said Kelly Thompson, president and chief strategy officer at Griffin Archer. “We look forward to bringing both aspects of the brand into the cultural conversation as a solution. Healthy can be fun.”
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