Magic Powers up Client Roster with Energy Retailer Powershop Business

Australia’s most recognised climate conscious energy retailer, Powershop, has appointed digital agency Magic as its digital agency of record, further boosting the agency’s client roster.

Magic’s remit includes digital strategy, development of adtech, martech, mathematical modelling, media-buying, social amplification and performance media.

Jordan Taylor-Bartels, Managing Director, Magic said his team could see the potential for Powershop to lead the digital marketing space in the energy industry, and were excited to be working with such a future thinking brand that is unashamedly unafraid to be different and challenge the norm.

“Magic’s strength is its application of mathematics and data models to help understand customer behaviour both before they convert and after,” said Taylor-Bartels. “As cookies are being removed we use our proprietary mathematical modelling to help fill the gaps. 

“For Powershop this means using our deep understanding of the structure of digital signals that make up the brand’s prospects and existing customer base; and translate them into insights that are actionable via technology, media and social.”

Nathan McEwan, Chief Customer Officer, Powershop: “Appointing Magic to take on all our digital marketing needs made sense, as there was a strong alignment and ambition to access and use leading data tools to create superior customer and commercial outcomes. The team had already executed a highly successful project for us; immersing themselves in our business and showcasing a true understanding of our customer base and growth plans.  We are excited to see what they will achieve for our brand now they’re executing our entire digital marketing ecosystem.”

Work commences immediately with the first campaign to market expected in April.