Fund management brand Magellan has appointed 303 MullenLowe as its communications agency and Mediahub Australia as its media agency.
Magellan has unveiled its first public campaign 'Invest in the World's Best', supporting its sponsorship of the 2017-18 Magellan Ashes Series and encouraging Australians to consider investing in global equities.
Says Richard Morgan, executive creative director, 303 MullenLowe: "Despite 97% of the world's listed and most iconic companies being based overseas, most people tend to focus their investments primarily in Australian listed companies. We wanted to open people's eyes to the irony that whilst people choose the best brands from all over the world every day, their purchasing behaviour doesn't match their investment behaviour."
Magellan was founded in 2006 and is now one of Australia's leading investment managers with funds under management of more than A$50 billion. As skilled investors, Magellan has an ability to anticipate the global trends that will drive future investment returns, always asking the question, 'What does the future look like?' As experts in global investing, they seek high-quality companies at attractive prices likely to benefit from their vision of the future.
Magellan has offices in Australia, New Zealand and the US. Its sponsorship of the Ashes is part of a three-year test series partnership with Cricket Australia that commenced this year.
Says Tony Dunseath, managing partner, client services director: "As an agency that loves working with innovative challenger brands, we're excited to be working with one of the rising stars of global investing. Magellan is ambitious as a company and heavily insights-driven, so we felt a really strong alignment in values during the pitch process."
Says Andrew Livingston, managing director, Mediahub: "The Magellan business is a fantastic win for us. The opportunity to work with one of the most prestigious fund managers in the market and leverage one of the most well-known sporting events in the world, on Magellan's behalf, is a great brief to have. We are looking forward to amplifying the great creative work the team has made."
The spot was directed by Dylan Harrison, formerly executive creative director at DDB Sydney, Saatchi NZ and DDB London. It's his first project for Goodoil Films.