Magda Krimitsou Promoted to Executive Producer at Electric Theatre Collective

Electric Theatre Collective has announced the promotion of Magda Krimitsou as she steps up from senior producer to executive producer.

Magda arrived at ETC almost two years ago, bringing over eight years experience with her. She began her career agency-side at JWT Athens before moving to the UK to work for GPS, Unit and MPC. Magda was on Electric’s radar for some time and finally their persistence paid off in 2019. 

Since Joining ETC, Magda has added an impressive bank of award-winning VFX jobs to her credit list. She has made a name for herself in the industry based on her ability to handle the biggest and most demanding VFX projects. She produced the hell out of the latest instalment of the brilliantly animated Great Western Railways ad, directed by Michael Gracey. At the same time Magda was also at the helm of Jägermeister’s 'Be the Meister' spot with the team at Engine & Ben Strebel (Biscuit). Oh and we nearly forgot to mention, that Ikea Christmas ad directed by Tom Kuntz that made our Christmas back in 2019? She did that too, but the first six months were light work for Greek Goddess of VFX. 

Magda said about her promotion: "At Electric, it has been empowering to work amongst such a brilliant team of artists, busting with creativity and talent, producing quality work and collaborating with amazing Directors. What is more, Electric’s production is such a skilled, fun- filled & supportive group of people I feel proud to be part of, and I am very excited for the future we are all crafting together."

Lee Pavey, founding partner comments: "Everyone at Electric is really happy about Magda’s promotion. She has done nothing but work hard, deliver amazing work, inspire the people around her with her amazing attitude and just generally be a lovely person. All this proves how important she has been to Electric from day one. She absolutely deserves it.’’

Electric are extremely excited about the news and hope that this promotion will enable Magda to pass on her wealth of experience to the new emerging talent within ETC.