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Mafia Members Get In On the Deal in Grey London's New Gillette Campaign

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Gillette Club launches in the UK with mafia inspired spot directed by Kai Schonrath

Mafia Members Get In On the Deal in Grey London's New Gillette Campaign

Gillette has marked the UK launch of its subscription service – Gillette Club – with a national advertising campaign to showcase the idea that its offer is so good, it can’t be for real. The campaign, fronted by a digital film, is aimed at encouraging men to sign up and get blades shipped right to their front door, whenever they need them.

 

In an entertaining and fun send up of the mafia genre, Gillette imagines the underground organisation getting in on 'the deal.' The cocky up-and-coming kid brings The Boss an offer he could, but probably shouldn’t, refuse. In the end, loyalty pays.


The film, shot in a dramatic cinematic style, is directed by German-born Kai Schonrath and features theatre and film actor Jordan Misfúd in the lead role, while the campaign is supported by digital film, TV copy, print, social, banners and online.

 

“Gillette Club might feel like it’s too good to be true, but there’s no catch to it. It’s the real deal, you just have to join the club, and this campaign is here to tell that story,” said Tina Koehler, Northern Europe Brand Manager for Gillette.


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Gillette Club launches in the UK with mafia inspired creative campaign
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Media Agency

Media Agency: SMV

Production Company

Director: Kai Schonrath

DOP: Jan Prahl

Producer: Luke Goodrum

Production Company: Nice Shirt Films

Music

Sound Design: GCRS

Creative Agency

Agency Production: Jessica Taylor

Art Director: Sam Daly

Copywriter: Robert Greaves

Planner: Alix Toothman

Post Production / VFX

Post Production Company: Rushes

Genres: Music & Sound Design

Categories: Shaving, Beauty & Health

Grey, Tue, 12 Apr 2016 10:42:25 GMT