In April this year, Axiom launched in Europe to combine TCEG’s UK-based strategic healthcare communications team with the award-winning scientific and training capabilities of the US Axiom team. Now, The Creative Engagement Group has announced that Madelaine Allen will take over as head of Europe for its scientific engagement and medical training division, Axiom.
As head of Axiom Europe, Madelaine will guide the evolution of the Axiom offering, working closely with Axiom CEO Mike Ballas to grow the Axiom brand beyond the US, drawing upon the wider creative, live events, environments, film and immersive technology services of the entire group. Madelaine takes over the role from Jayne Marks, who remains with the agency as a consultant.
With considerable experience of the pharmaceutical industry, Madelaine has been with The Creative Engagement Group for 10 years and most recently held the role of client services director leading account teams for several global healthcare companies. She started in live event production before moving into client service.
Madelaine will report to Russ Lidstone, group CEO of The Creative Engagement Group and Mike Ballas.
Russ Lidstone, group CEO of The Creative Engagement Group, said: “Maddy is a natural leader who understands the needs of healthcare clients better than anyone I’ve worked with. She has a deep understanding of our group’s capabilities and has already been instrumental in growing our scientific engagement offer. She is the natural choice to lead our Axiom team in Europe, building on the strength and heritage of our US business.”
Madelaine adds: “I am hugely excited to be taking on this role. We have a fantastic base, a talented and growing UK team producing highly creative work for clients’ employee, HCP and patient engagement needs in Europe, whilst our US Axiom colleagues have been growing exponentially with some incredible award-winning employee scientific training programmes.”