MADE Appoints Wonderhood Studios as European Creative Agency

Wonderhood Studios has been appointed by MADE to launch its 2022 pan-European brand campaign following a competitive pitch process.

MADE is the leading digitally native lifestyle brand in home, disrupting the industry with high-quality, exclusive designs underpinned by a responsible, small-batch production model, enabling customers to realise the vision of their homes.

MADE recently announced it would be going through a major brand refresh and as a result, redesigning its marketing and branding position to be more unexpected and standout. Wonderhood Studios will be working closely with MADE on this brief to help creatively bring to life the brand’s vision, giving it a fresh and bold point of view.

Jude Whyte, brand creative director at MADE said: “We all have a unique vision of how our home should be and MADE are here to elevate and evolve that vision with you. We know that our customers’ aspirations are constantly evolving and, much like our customers, we’re constantly looking at new influences and experiences to inspire our daring and unexpected designs. With the help of Wonderhood Studios, we want to inject some of that wonderful energy, joy and inspiration into the brand and give MADE a new lease of life.”

Wonderhood Studios has been briefed to develop a new brand platform for MADE and to execute a through-the-line campaign that generates fame and excitement in new and existing audiences. 

Jessica Lovell, founder and CSO at Wonderhood Studios, said: “MADE has always been an innovator and a disruptor in the furniture and homewares sector. We love the ambition and originality that exists in the DNA of the MADE brand and product. We’re delighted to be working with them as they embark on the next stage of their journey; coming of age and once again redefining the conventions of the category.”

The campaign will cover three key markets across Europe and launch in late Summer 2022.