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Madden NFL 19 Taps into Festive Season with New Spot by Johannes Leonardo

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Caviar's Neal Brennan helms an extension of the video game's 'Greatest Play Ever Called' campaign

Madden NFL 19 Taps into Festive Season with New Spot by Johannes Leonardo
Following its successful launch with 'The Greatest Play Ever Called', Madden NFL 19 is continuing the story of Will’s legend into the holiday season with its second campaign installment, 'You're Next'.

Featuring a star-studded cast including SNL's Chris Redd, rappers Nicki Minaj & Quavo, NFL wide receiver DeAndre Hopkins, and the internet's own Lil Dicky - all of whom also appeared in the first film - the new spot tells the story of two gamers fantasizing about how legendary their own lives would be if they themselves made the greatest call ever.

The film, intended to build on the previously established narrative, also serves as a standalone piece of content for unfamiliar viewers. It was created by Johannes Leonardo and directed by Caviar's Neal Brennan.



The holidays are a critical sales period for the video game industry, so EA Sports and Johannes Leonardo aimed to re-energise interest months after the title's original release date and tap into what really drives gamers: the need to be the best, and be recognised for it.

While 'You're Next' is designed to deliver entertainment and comedic value, it also reinforces the campaign strategy: Madden greatness isn't just about the outcome, but everything it takes to make the call.

The new film launched online on November 15, and first aired via broadcast November 18.
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Client

Advertiser: Electronic Arts

Brand: Madden NFL

Chief Marketing Officer: Chris Bruzzo

Global Brand Manager: Josh Rabenovets (Senior Director), Jennica Pearson

Content Strategist: Stephen Gibbons (Lead)

Art Director: Josh Kline

Senior Producer: Troy Smith

Producer: Jeff Aho

Content and Digital Strategy: Charles Kha

Head of Video Production: Angelo Ferrugia

Director or Content Strategy: Paul Marr

Post Production / VFX

Post Production Company: METHOD STUDIOS

Producer: Alexa Mauro (Method), Kevin Breheny (Company 3)

Flame Artists: Mark Woit

Colourist: Tim Masick

Executive Producer: Angelo Lupo

Coordinator: Kate Fitzpatrick

VFX Lead: Jared Pollack

Colour Company: COMPANY 3

Creative Agency

Creative Agency: JOHANNES LEONARDO

Chief Creative Officer: Jan Jacobs, Leo Premutico

Copywriter: Thomas Woods

Art Director: Jacob Mehringer

President: Bryan Yasko

Associate Creative Director: Omid Amidi

Senior Copywriter: Maclean Jackson

Design director: Charles Watlington

Designer: Ash Mendez

Project Manager: Kate Collings

Head of Integrated Production: Dana May

Executive Producer: Brett Fisher

Senior Producer: Antonio Burnett

Senior Business Affairs Manager: Kacey Kelley

Production Assistant: Cary Wolfe Luecke

Head of Account Management: Emily Wilcox

Management Supervisor: Adam Rubin

Account Executive: Kiana Grant

Head of Strategy: Mark Aronson

Head of Communications Strategy: Meg Piro

Director of Creative Services: Michelle Moscone

Production Company

Production Company: CAVIAR

Director: Neal Brennan

Executive Producer: Michael Sagol

Producer: Tova Dann

DOP: Christian Sprenger

Music

Music Company: HUMAN MUSIC & SOUND DESIGN

Composer: Sloan Alexander

Executive Producer: James Wells

Offline

Edit Company: ARCADE EDIT

Editor: Ali Mao

Producer: Andrew Cravotta

Edit Assistant: Andy Trecki, Sam Barden, Joe Petruccio

Executive Producer: Sila Soyer

Genres: Comedy, People, Storytelling

Categories: Gaming, Sports and Leisure

Johannes Leonardo, Tue, 20 Nov 2018 10:59:20 GMT