9 months ago
EA Sports has launched its latest iteration of the long-running FIFA series with a spot, by adam&eveDDB directed by Yann Demange, celebrating football disruptors.
Madplanet found and remixed the track 'Offence' by Little Simz for the film, with the rapper also providing the VO.
Featuring stars including footballers Jadon Sancho and Megan Rapinoe, and boxer Anthony Joshua, the ad shows how players who are seen as 'wrong' in the public eye often revolutionise the way football is perceived and played - either on the pitch, in the street or in the game.
Client Advertiser: FIFA
Creative Agency: adam&eveDDB
CCO: Richard Brim
Executive Creative Director: Antony Nelson Mike Sutherland
Creative Director: Tim Vance / Paul Knott
Creatives: Richard Gayton / Darren Beresford
Producer: Rosie Grayson
Production Company: Pulse
Director: Yann Demange
Producer: Lucy Gossage
Editor: Magdalena Pługowska
Colourist: James Bamford
Producer: enter name
Music Company: Mad Planet
Sound Company: Factory
Genres: Music & Sound Design
Categories: Gaming, Sports and LeisureMadplanet, 9 months ago