Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Mad Max Your Ride with Lowe Roche's Dusty Car Wash Stunt

Creative 638 Add to collection

Toronto-based agency celebrates Mad Max: Fury Road with a wasteland makeover

Mad Max Your Ride with Lowe Roche's Dusty Car Wash Stunt

In the world of Mad Max, dirt is a badge of honour. The more dust and rust on a vehicle, the better.

To promote Mad Max: Fury Road a piece of downtown Toronto was transformed into a post-apocalyptic world – complete with scrap metal, pyrotechnics and of course, coloured smoke grenades. At the centre of all the chaos: The Dusty Car Wash. 

People were invited to bring in their vehicles and have them covered with dust, which became canvases for artists. These artists would then re-create imagery from the movie on each vehicle, including: skulls, flames, gears, movie quotes, and even the title and release date. Once vehicles were covered with artwork, they drove away – creating mobile billboards all around the city.

This dust-filled, one-of-a-kind stunt was created by Toronto-based creative agency Lowe Roche with the support of Warner Brothers Pictures Canada, a team of Hollywood set dressers and professional artists.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Offline

Editor: Jon Simonassi

Post Production / VFX

3D Lead Artist: March De Laurentiis

Creative Director: Raj Dias

Producer: Natasha Daly

Production Company

Director: Jonny Pottins/Jon Simonassi

Producer: Jonny Pottins

Production Company: Zink

Creative Agency

Art Director: Matt Camara

Copywriter: Kelly Finnamore

Creative Agency: Lowe Roche

Designer: Ben Coles

Executive Creative Director: Mark Mason/Jane Murray

President: Jeff Dack/Marie-Lise Campeau

Producer: Beth MacKinnon

Categories: Sports and Leisure, Cinema and Theatre

MullenLowe U.S., Fri, 15 May 2015 11:59:59 GMT