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Macy's Redefines 'Beautiful' with New Spring Campaign from BBDO New York

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Agency launches 'Find Your Beautiful' film directed by Daniel Wolfe

Macy's Redefines 'Beautiful' with New Spring Campaign from BBDO New York

This spring, Macy’s is celebrating beauty in all its forms, expanding and redefining the word through a deeply personal campaign and a fresh fashion and beauty assortment that speaks to individuality. To kick off the new season, Macy’s is launching two new campaigns to help women feel remarkable from head to toe.

For Spring Fashion, Macy’s has launched its new iteration of their 'Find the Remarkable You' campaign. The latest effort makes a powerful statement around the word 'beautiful' by flipping it on its head, changing the term to fit every kind of woman. In a sixty-second TV spot created by BBDO New York, Macy’s features a diverse array of every kind of beautiful, over a poem that redefines the word and encourages all women to find their truest selves. 

Supporting the television/online film, will be a series of cinemagraphs and stills with definitions of the word 'beautiful' appearing on social platforms.

And because women want their fashion and beauty choices to work together, Macy’s is also releasing a Spring Beauty campaign.

The campaign, '1 Outfit, 5 Looks', uses Facebook instant experience to invite customers to explore five different ways to rock one outfit, via five different make-up looks for every mood: casual, sophisticated, glamorous, edgy or boldly experimental.

For each of the five hero outfits, Macy’s will provide an engaging platform that allows users to flip through the different makeup looks and to witness how it changes the model’s mood. Shareable tutorial videos on Facebook, Instagram and Pinterest accompany each look, giving women easy tips to reproduce the look at home.



Full Credits

SPRING FASHION

Client: Macy’s

Campaign: “Find More”

Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

EVP, Executive Creative Director: Danilo Boer

EVP, Executive Creative Director: Marcos Kotlhar

Associate Creative Director: Kat Kvas

Art Director: Sho Matsuzaki

Senior Project Manager: Noreen Masih

VP, Group Executive Producer: Dan Blaney

Associate Producer: Corie Rosenblatt

SVP, Director of Business Affairs: Bernadette Naughten

SVP, Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Adele Solomon

SVP, Group Planning Director: Yin Chung 

VP, Planning Director: Liz Simons

Senior Planner: Julie Naidu  

EVP, Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Clare Driggs

Production: Somesuch

Director: Daniel Wolfe

EP: Nicky Barnes

Line Producer: Saul Germaine

DP: Chayse Irvin

Editorial: Cosmo Street

Executive Producer: Maura Woodward

Sr Producer: Paolo Solarte

Editor: Tom Lindsay

Assistant Editor: Alex Morales / Josh Berger

VFX: Blacksmith

2D Flame Leads: Iwan Zwarts, Jamie Scott

Executive Producer: Charlotte Arnold

VFX Producer: Bindy St. Leger

Compositor: Jacob Slutsky

Music: Barking Owl Sound

Creative Director/Partner: Kelly Bayett

Producer: Hannah Alter

Music Title: One Word

Composed by: Barking Owl

Published by: Barking Owl

Managing Director: Justin Bayett

Final Mix: Heard City

Mixer: Keith Reynaud

 

SPRING BEAUTY

Client: Macy’s

Campaign:“1 Outfit, 5 Looks”

Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

EVP, Executive Creative Director: Danilo Boer

EVP, Executive Creative Director: Marcos Kotlhar

Associate Creative Director: Gabrielle Attia

Associate Creative Director: Bruno Borges

Art Director: Pedro Sampaio

Senior Project Manager: Noreen Masih

Senior Content Producer: Andrew Osborne

Associate Producer: Molly Ross

SVP, Director of Business Affairs: Bernadette Naughten

VP, Production Services Director: Jessica Nugent

Business Affairs Manager: Adele Solomon 

SVP, Group Planning Director: Yin Chung 

Senior Communications Planner: Julie Naidu 

EVP, Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Maddy Bell

Production: BBDO Studios

Studio Director: Michael Gentile

Studio Producer: AJ Rowe

Line Producer: Becky Morrison

Director: Blair Waters

DP: Stefan Weinberger

AD: David B. Easton

Editorial: BBDO Studios

Studio Producer: Luke Butler

Producer: Jason Hammel

Editor: Rhys Hecox

Assistant Editor: Nicole Conflenti

Colorist: Dan Edwards

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Genres: People, Fashion & Beauty

Categories: Retail and Restaurants , Retail Stores

BBDO New York, Tue, 12 Mar 2019 10:31:53 GMT