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Macy’s New Autumn Fashion Spots Make the Most of Every Moment

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With BBDO New York, the 'Wear What You Love Anywhere' campaign showcases the magic of putting on a great new outfit or accessory to see the season in
Macy’s New Autumn Fashion Spots Make the Most of Every Moment
Autumn is fashion’s time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment by dressing a little extra and showing-off their personal style no matter what the occasion. The campaign, 'Wear What You Love Anywhere', showcases the magic of putting on a great outfit or new accessory to spice up your daily routine and help make every moment a memorable one.

Created by BBDO New York, the new series of :15 spots highlights the simple moments to take advantage of dressing up in our 'new normal'. Whether it’s brunch in the kitchen, working out in the backyard, or even a self-care day from home, it’s time to overdress and wear what you love anywhere.

“This fall, the smallest moments turn into big occasions and it’s the perfect time to bring out our best looks,” said Durand Guion, vice president, Macy’s Fashion Office. “We’ve curated the season’s top trends including a modern twist on heritage styles featuring autumnal colours, new iterations of plaids and checks, in addition to a colour spotlight on purple and all of its rich and deep variations. Our take on beauty this season celebrates natural and beautiful skin with an emphasis on the eyes. This fall, we’re offering more style options than ever to help shoppers express their personal style.”

The work will run throughout the season across print and digital. 

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Client

Client: Macy’s

Chief Customer Officer: Rich Lennox

VP Integrated Brand Management: Abigail James

SVP Creative Director: Lee Walker

Senior Director, Integrated Brand Strategy: Danielle Willett

Director of Broadcast: Audrey De Shong

Director Integrated Brand Strategy: Elana Tepper

Manager Integrated Brand Marketing: Ambra Brice

Assistant Manager Broadcast: Sandy Pletikosic

Agency

CREATIVE agency: BBDO New York

Managing Director: Mark Cadman

VP Senior Creative Director: Eric Goldstein

VP Creative Director: Fred Kovey

Creative Director: Jackie Meyer

VP Creative Director: Pebble Goh

Junior Art Director: Tamara Yakov

Junior Copywriter: Emma Wren

EVP, Group Executive Producer: Diane Hill

Senior Producer: Melanie Cornish

SVP Sr. Director: Patrice Reiley

SVP Director: Jessica Townsley

VP Planning Director: Steve Panawek

Account Manager: Abigail Solano

Assistant Account Executive: Victoria Skrivanos

Production

PRODUCTION: Voyager

Director: Marcus Tortorici

Executive Producer: Andrew Hutcheson

Head of Production: Alissa Feldbau

Line Producer: Cameron Boling

Editorial

EDITORIAL: Friend Shop

Editor: Lily Kleinman

Assistant Editor: Molly Dolinger

MD/Partner: Melissa Mapes

CD/Partner: Ben Suenaga

Producer: Laura Shackleford

MIX: Sonic Union, Michael Marinelli

MUSIC: Halo Music & Sound

Executive Music Producer: Peter Gannon

Categories: Clothing and Fashion, Fashion Platforms

BBDO New York, Tue, 22 Sep 2020 17:01:06 GMT