Autumn is fashion’s time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment by dressing a little extra and showing-off their personal style no matter what the occasion. The campaign, 'Wear What You Love Anywhere', showcases the magic of putting on a great outfit or new accessory to spice up your daily routine and help make every moment a memorable one.
Created by BBDO New York, the new series of :15 spots highlights the simple moments to take advantage of dressing up in our 'new normal'. Whether it’s brunch in the kitchen, working out in the backyard, or even a self-care day from home, it’s time to overdress and wear what you love anywhere.
“This fall, the smallest moments turn into big occasions and it’s the perfect time to bring out our best looks,” said Durand Guion, vice president, Macy’s Fashion Office. “We’ve curated the season’s top trends including a modern twist on heritage styles featuring autumnal colours, new iterations of plaids and checks, in addition to a colour spotlight on purple and all of its rich and deep variations. Our take on beauty this season celebrates natural and beautiful skin with an emphasis on the eyes. This fall, we’re offering more style options than ever to help shoppers express their personal style.”
The work will run throughout the season across print and digital.