Black Friday continues to be the largest annual sales day for Macy’s as a nationwide retailer.
For the first time, Macy’s opened their doors at midnight and wanted a TV spot that would raise awareness for their Black Friday sale. Enlisting superstar performer Justin Bieber, “Screamers” spins America’s obsession with the pop star into a humorous tale of unexpected encounters as he makes his way to Macy’s for Black Friday.
The spot calls attention to the midnight opening, as well as to an exclusive gift set for Bieber’s fragrance Someday, available only at Macy’s.
Proceeds from the gift set will be donated to The Make-A-Wish Foundation.
To watch the commercial click on the link beneath:
JWT Office: New York
Executive Creative Director: Matt MacDonald
Creative Directors: Craig Love, Shayne Millington
Planner: Jonathan Fletcher
Director of Brand Production: Sergio Lopez
Executive Producer: Robin Feldman
Senior Producer: Holly Otto
Director of Music and Radio Production: Paul Greco
Account Executives: Angela Rebong Brown, Elizabeth Fitzgerald
Business Director: Claire Capeci
Production Company: Hungry Man, Inc.
Director: Hank Perlman
Editorial Company: PS260
Editors: Robert Ryang, Dustin Stephens
Post Production: Brand Name
Telecine: The Mill
Audio Company: Sound Lounge
Media Agency: MEC