BBDO New York
Wed, 15 May 2019 17:08:06 GMT
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Macy's Launches Location-Curated Pincode Campaign for Perfect Summer Fashion
BBDO New York's OUT[FITS] uses Pinterest to get the perfect look for locations across the country
Summer is full of wonderful moments, and the perfect outfit can become a part of those special memories for years to come. This is why Macy’s Summer Fashion campaign is making it easy by bringing the season’s latest looks to some of the best summer destinations.
Created by BBDO New York, Macy’s OUT[FITS] uses Pincodes stationed around summer hot-spots across the country, like Santa Monica Pier and Coney Island, to show the perfect look for that locale. Users are invited to scan the Pincode on their phone and be taken directly to a custom Pinterest board, filled with curated outfits styled specifically around that location. This social shopping experience makes it simple for customers to get inspired and buy all their favorite summer pieces without ever leaving the sun.
The campaign, which launches today, will also include a series of snackable stories on Facebook, Instagram, and Pinterest — highlighting some of the quintessential summer moments we all live for.
Offline
Edit Company: BBDO Studios
Editor: Jarod Tabor (Summer), Jeff Reagan (Pinterest)
Edit Assistant: Nicole Conflenti (Summer)
Post Producer: Luke Butler (Summer), Luke Butler (Pinterest)
Post Production / VFX
Colourist: Dan Edwards
Production Company
Production Company: BBDO Studios
Director: Luca Repola (Summer)
Executive Producer: Michael Gentile (Summer), Michael Gentile (Pinterest)
DOP: Ricky Santos (Summer), Jeff Reagan (Pinterest)
Line Producer: Jonathan Hsu (Summer), AJ Rowe (Pinterest)
Still Photographer: Andrew Osborne, Jesse Hsu (Summer)
Creative Agency
Creative Agency: BBDO New York
Chief Creative Officer: Greg Hahn
Executive Creative Director: Danilo Boer (EVP), Marcos Kotlhar (EVP)
Producer: Corie Rosenblatt
Worldwide Chief Creative Officer: David Lubars
Associate Creative Director: Mariana Oliveira, Joaquin Salim
Junior Art Director: Kate Degen
Junior Copywriter: Doug Knopf
Senior Project Manager: Noreen Masih
Group Executive Producer: Dan Blaney (VP)
Executive Producer: Andrew Osborne
Director of Business Affairs: Bernadette Naughten (SVP)
Production Services Director: Jessica Nugent (SVP)
Senior Business Affairs Manager: Adele Solomon
Group Planning Director: Yin Chung (EVP)
Planning Director: Steve Panawek (VP), Liz Simons (VP)
Senior Planner: Alexandra Britt, Julie Naidu
EVP, Senior Director: Corey Cirillo
Account Director: Justin Perrelli
Account Executive: Maddy Bell
Group Planning Director: Yin Chung (EVP)
Genres: People, Fashion & Beauty
Categories: Retail and Restaurants , Retail Stores
BBDO New York, Wed, 15 May 2019 17:08:06 GMT
