Summer is full of wonderful moments, and the perfect outfit can become a part of those special memories for years to come. This is why Macy’s Summer Fashion campaign is making it easy by bringing the season’s latest looks to some of the best summer destinations.
Created by BBDO New York, Macy’s OUT[FITS] uses Pincodes stationed around summer hot-spots across the country, like Santa Monica Pier and Coney Island, to show the perfect look for that locale. Users are invited to scan the Pincode on their phone and be taken directly to a custom Pinterest board, filled with curated outfits styled specifically around that location. This social shopping experience makes it simple for customers to get inspired and buy all their favorite summer pieces without ever leaving the sun.
The campaign, which launches today, will also include a series of snackable stories on Facebook, Instagram, and Pinterest — highlighting some of the quintessential summer moments we all live for.