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Macy's Launches Location-Curated Pincode Campaign for Perfect Summer Fashion

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BBDO New York's OUT[FITS] uses Pinterest to get the perfect look for locations across the country
Macy's Launches Location-Curated Pincode Campaign for Perfect Summer Fashion
Summer is full of wonderful moments, and the perfect outfit can become a part of those special memories for years to come. This is why Macy’s Summer Fashion campaign is making it easy by bringing the season’s latest looks to some of the best summer destinations.  

Created by BBDO New York, Macy’s OUT[FITS] uses Pincodes stationed around summer hot-spots across the country, like Santa Monica Pier and Coney Island, to show the perfect look for that locale. Users are invited to scan the Pincode on their phone and be taken directly to a custom Pinterest board, filled with curated outfits styled specifically around that location. This social shopping experience makes it simple for customers to get inspired and buy all their favorite summer pieces without ever leaving the sun.

The campaign, which launches today, will also include a series of snackable stories on Facebook, Instagram, and Pinterest — highlighting some of the quintessential summer moments we all live for.
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Edit Company: BBDO Studios

Editor: Jarod Tabor (Summer), Jeff Reagan (Pinterest)

Edit Assistant: Nicole Conflenti (Summer)

Post Producer: Luke Butler (Summer), Luke Butler (Pinterest)

Post Production / VFX

Colourist: Dan Edwards

Production Company

Production Company: BBDO Studios

Director: Luca Repola (Summer)

Executive Producer: Michael Gentile (Summer), Michael Gentile (Pinterest)

DOP: Ricky Santos (Summer), Jeff Reagan (Pinterest)

Line Producer: Jonathan Hsu (Summer), AJ Rowe (Pinterest)

Still Photographer: Andrew Osborne, Jesse Hsu (Summer)

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: Greg Hahn

Executive Creative Director: Danilo Boer (EVP), Marcos Kotlhar (EVP)

Producer: Corie Rosenblatt

Worldwide Chief Creative Officer: David Lubars

Associate Creative Director: Mariana Oliveira, Joaquin Salim

Junior Art Director: Kate Degen

Junior Copywriter: Doug Knopf

Senior Project Manager: Noreen Masih

Group Executive Producer: Dan Blaney (VP)

Executive Producer: Andrew Osborne

Director of Business Affairs: Bernadette Naughten (SVP)

Production Services Director: Jessica Nugent (SVP)

Senior Business Affairs Manager: Adele Solomon

Group Planning Director: Yin Chung (EVP)

Planning Director: Steve Panawek (VP), Liz Simons (VP)

Senior Planner: Alexandra Britt, Julie Naidu

EVP, Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Maddy Bell

Group Planning Director: Yin Chung (EVP)

Genres: People, Fashion & Beauty

Categories: Retail and Restaurants , Retail Stores

BBDO New York, Wed, 15 May 2019 17:08:06 GMT