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Macy’s Empowers Gen Z Students with Stylish Back-to-School Spot

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1stAveMachine partners with agency Major Behavior for the department store's annual shopping event

Macy’s Empowers Gen Z Students with Stylish Back-to-School Spot

1stAveMachine has partnered with agency Major Behavior to promote the annual back-to-school shopping event for department store Macy’s.

Encouraging Gen Z to feel confident in their own style, the spot was directed by Maxime Bruneel. It aims to capture the children's imagination and embrace the first day of school with Macy’s latest wardrobe and accessories through a seamless mastery of dynamic camera work, choreographed dance numbers, and colorful animated effects.

1stAveMachine partner and executive producer Sam Penfield said: “Major Behavior wanted to make something that would resonate with young people and they knew that the authenticity of Maxime’s work was key."

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Production Company

Production Company: 1stAveMachine

Executive Producer: Sam Penfield, Peter Repplier

Director: Maxime Bruneel

DOP: Luis Arteaga

Creative Agency

Creative Agency: Major Behavior

Executive Creative Director: Ken Erke

Producer: Maria Xerogianes


Advertiser: Macys

Genres: Choreography, People, Action, Musical

Categories: Retail and Restaurants , Retail Stores

1stAveMachine, Wed, 31 Jul 2019 09:56:51 GMT