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Macy’s Celebrates Personal Expression In 'For Every You' Campaign by BBDO NY

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The 30 second spot will begin airing across US television and digital platforms from September 8, along with supportive content rolling across socials

Macy’s Celebrates Personal Expression In 'For Every You' Campaign by BBDO NY

Just in time for autumn, Macy’s, this week, is launching its latest fashion campaign, created by BBDO New York, produced by Preetybird and directed by Fleur Fortune. 

The campaign consists of television and digital elements and builds on its ongoing “Find the Remarkable You” platform, in which confident self-expression is powerfully illuminated.

Macy’s fall campaign, “For Every You,” features the power of fashion as self-expression and follows women on the journey to the ideal look to the soundtrack of Lizzo’s ‘Like a Girl.’ Women choose an outfit for more than outward appearance, as a look can also express who they want to become while wearing it. Macy’s vast fashion selection gives women freedom to express all parts of themselves and bring their inner dreams and aspirations into the world.

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Post Production / VFX

VFX: Blacksmith

Executive Producer: Charlotte Arnold

Set Supervision: Eliza Randall

VFX Producer: Bindy St. Leger

2D Lead: Daniel Morris, Joey Deady (Compositing)

Compositing: Yebin Ahn

Production Company

Production Company: Prettybird

Director: Fleur Fortune

Executive Producer: Kerstin Emhoff

DOP: Evan Prosofsky

Line Producer: Julie Sawyer

Director of Production: Tracy Hauser


Music Supervision: Andrew Kahn and Morgan Thoryk

Music : “Like A Girl” by Lizzo

Mix: Sonic Union

Mixer: Fernando Ascani

Sound Design: Brian Emrich


Producer: Lisa Barnable and Jenny Greenfield

Editor: Mikkel EG Nielsen

Executive Producer: Eve Kornblum

Assistant Editor: Alex Liu

Creative Agency

Creative Agency: BBDO NY

Chief Creative Officer: Greg Hahn (NY)

Art Director: Cesar Finamori

Producer: Corie Rosenblatt

Worldwide Chief Creative Officer: David Lubars

Executive Creative Directors: Danilo Boer, Marcos Kotlhar

Associate Creative Director: Kat Kvas

Group Executive Producer: Dan Blaney

Director of Business Affairs: Bernadette Naughten

Production Services Director: Jessica Nugent

Associate Business Affairs Manager: Adele Solomon

Planning Director: Steve Panawek

Senior Strategist: Alexandra Britt

EVP, Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Clare Driggs

BBDO New York, Wed, 11 Sep 2019 09:40:08 GMT