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Macy’s Celebrates Personal Expression In 'For Every You' Campaign by BBDO NY



The 30 second spot will begin airing across US television and digital platforms from September 8, along with supportive content rolling across socials

Macy’s Celebrates Personal Expression In 'For Every You' Campaign by BBDO NY

Just in time for autumn, Macy’s, this week, is launching its latest fashion campaign, created by BBDO New York, produced by Preetybird and directed by Fleur Fortune. 

The campaign consists of television and digital elements and builds on its ongoing “Find the Remarkable You” platform, in which confident self-expression is powerfully illuminated.

Macy’s fall campaign, “For Every You,” features the power of fashion as self-expression and follows women on the journey to the ideal look to the soundtrack of Lizzo’s ‘Like a Girl.’ Women choose an outfit for more than outward appearance, as a look can also express who they want to become while wearing it. Macy’s vast fashion selection gives women freedom to express all parts of themselves and bring their inner dreams and aspirations into the world.


Agency / Creative
Post Production / VFX
Music / Sound
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BBDO New York, Wed, 11 Sep 2019 09:40:08 GMT