Just in time for autumn, Macy’s, this week, is launching its latest fashion campaign, created by BBDO New York, produced by Preetybird and directed by Fleur Fortune. 

The campaign consists of television and digital elements and builds on its ongoing “Find the Remarkable You” platform, in which confident self-expression is powerfully illuminated.

Macy’s fall campaign, “For Every You,” features the power of fashion as self-expression and follows women on the journey to the ideal look to the soundtrack of Lizzo’s ‘Like a Girl.’ Women choose an outfit for more than outward appearance, as a look can also express who they want to become while wearing it. Macy’s vast fashion selection gives women freedom to express all parts of themselves and bring their inner dreams and aspirations into the world.