BBDO New York
Wed, 13 Jun 2018 12:24:26 GMT
In celebration of Father’s Day, Macy’s (NYSE:M) has a thoughtfully selected assortment of gifts that will not only make Dad smile in glee, but let him know he’s top-of-mind on his special day.
From quirky cookware and the latest gadgets to chic fashion and grooming essentials, you're sure to find a gift at Macy’s that's as unique as he is.
For gifting ideas, follow @macysmen on Instagram, where sensational tastemakers provide best-in-class fashion and lifestyle inspiration. For more guided support, check out The It List from Macy’s Presents the Edit – an intersection of shoppable trends and a mix of styles and covetable must-haves curated by Macy’s Fashion Office experts.
The sentiment behind giving Dad the perfect gift is personified in Macy’s Father’s Day commercial, Business Attire, which showcases the special bonds between parents and their children, and how putting thought into gifting can reinforce the most meaningful moments and appreciation for family.
Fashion and Accessories
Keep Dad dapper and au courant with the latest trends in fashion, curated by the trend experts in Macy’s Fashion Office. An oversized logo-print t-shirt from DKNY and slide sandals from Lacoste and Tommy Hilfiger will give Dad the streetwear edge he needs in his casual wardrobe. A short-sleeved, fitted button-down shirt from Club Room, along with crisp lace-up sneakers from Bar III are instant staples for Dad’s closet that are not only stylish and versatile, but also thoroughly modern and of-the-moment. Add panache to Dad’s style with a woven leather bracelet with stainless steel accents and an onyx and sterling silver ring, both from a collection created for Macy’s by the fashion authorities at Esquire Magazine.
Cologne and Grooming
Father’s Day is a perfect time to grab Dad a new scent or stock up on his favorite. Pick up a luxe cologne and find select two- and three-piece sets from Chanel, Armani, Dior, Dolce & Gabbana, Gucci, Yves Saint Laurent, Paco Rabanne, and more – the sets are perfectly versatile for a dad on-the-go. Personalize his gift with Macy’s bottle engraving services and special gift wrapping for an even more thoughtful present! Plus, customers who spend $85 or more on any men’s fragrance will receive an insulated foldable cooler, for two gifts in one!
Help Dad fine-tune his grooming by giving him a few basic products that will help him build a regimen and feel great. Kiehl’s offers an extensive men’s line of moisturizers, shaving accessories, and cleansers that will rejuvenate and refresh, as well as an anti-aging line to help him look as young as he feels. Clinique For Men also offers all the essentials and more – including cleansers in bar and liquid form, hydrators, eye creams, and even moisturizers with SPF to keep Dad protected from the summer sun. Kiehl’s and Clinique For Men will have specially curated skincare sets available online and in select stores to ease shopping for Dad.
Make sure Dad is the reigning grill master by gifting him everything for a backyard barbeque. Grilling is truly an art, and the Martha Stewart Collection has all the BBQ tools to feel like a true chef, such as skewers, grilling grids, woks, smoking pucks, and more. Thirstystone wooden serving boards give any food presentation a refined, yet industrial touch. With pool days approaching, Dad will want to fire up the grill and turn up the music – the perfect reason to get him a waterproof Bluetooth speaker from JBL, where he can repeat his favorite songs all day. Luminarc glassware sets help him relax with a cold beverage on a hot summer day – the four-piece sports mug set is a must-buy for stress-free entertaining. If he is more of a wine connoisseur, Macy's Wine Cellar offers a new way to find perfect wines, hand-selected from the world's most exciting vineyards. Shop macyswinecellar.com, featuring hundreds of delicious wines, or sign him up for the Macy's Wine Cellar Club.
If you’re crunched for time, Macy’s also offers gift cards; a buy online, pick up in store option; and appointments with MyStylist@Macy’s, a free personal shopping service! Want more gift ideas? Check out Macy’s Father’s Day Gift Guide at macys.com/Gifts to learn more about the Gifts We Love, get inspiration, and shop the curated assortments for everything you need this Father’s Day.view more - Creative
Post Production Company: Company 3
Telecine: Tim Masick
Creative Agency: BBDO New York
Executive Creative Director: Danilo Boer, Marcos Kotlhar
Chief Creative Officer: David Lubars (WW), Greg Hahn (NY)
Account Executive: Charlie Kunze
Senior Director: Corey Cirillo
Director of Music: Rani Vaz
Business Affairs Manager: Nancy Espinal
Communications Planner: Julie Naidu
Senior Project Manager: Noreen Masih
Group Planning Director: Yin Chung
Production Company: Arts & Sciences
Executive Producer: Marc Marrie
Director: Sean Meehan (DOP)
Senior Producer: Whitney Collins
Line Producer: Sam McGarry
Music Company: Barking Owl Sound
Sound Mix: Sonic Union
Audio Engineer: Steve Rosen
Music Producer: Pat Sullivan
Edit Company: WAX
Editor: Stephen Jess
Producer: Kelly Mackey
Executive Producer: Toni Lipari