Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

MacMillan Gets Reflective in 'Give' Campaign from VCCP

Creative 297 Add to collection

Another Film Company's Steve Reeves

MacMillan Gets Reflective in 'Give' Campaign from VCCP

Another Film Company's Steve Reeves shoots this emotive performance for Macmillan. The piece is about a woman's thoughts and memories of the people who’ve helped her through her illness.

Working with Creative Director Marcus Woolcott and VCCP’s brand new creative team Lucy Aston and Josefine Lindmark, Reeves does what he does best - working with actors and getting great performances.

Reeves says: “The casting of the lead actor was essential. She immediately understood the script and having experienced  cancer herself, delivered a heartfelt and authentic performance.  

My brief from the creatives was to give the films a slightly surreal feel, which DOP Simon Richards achieved with the use of diffusion and really pushing the whites in the telecine. We also shot everything at 50fps, which helped take away the reality of the situation."

Produced by Tim Marshall with Agency Producer Ben Honour and ECD Darren Bailes.

video
Give
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Health, Corporate, Social and PSAs

Another Film Company, Thu, 27 Feb 2014 11:30:19 GMT