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Maclean’s Cathartic Design Cleanse for IKEA


Park Pictures director works with Hamburg agency Grimm Gallun Holtappels/Thjnk

Maclean’s Cathartic Design Cleanse for IKEA

Bicoastal/London-based Park Pictures director Alison Maclean swaps past relationship baggage for fresh interior designs in the new :30 “New Beginnings” out of Grimm Gallun Holtappels/Thjnk, Hamburg, Germany produced through Soup Films, Berlin. The spot features a woman aggressively tossing the emotional overload of a recent breakup out the window along with her regrettably sentimental household adornments, replacing both the decorations and her attitude with colorful and radiant alternatives.




Client: Ikea
Title: “New Beginnings” :30
Agency: Grimm Gallun Holtappels/Thjnk, Hamburg, Germany
Creatives: Florian Grimm, Bettina Olf
Agency Producers: Hermann Krug, Marcella Maack
Production Company: Soup Films, Berlin
Director: Alison Maclean
Music: Yessian Music, Hamburg, Germany
Composer/Arranger: Ralf Denker
Song: “I’m Gonna Change Everything” by Jim Reeves (Dean Martin)
Music EP: Ingmar Rehberg
Music CCO: Brian Yessian
Music Head of Production: Michael Yessian 
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