Maclean’s Cathartic Design Cleanse for IKEA

Bicoastal/London-based Park Pictures director Alison Maclean swaps past relationship baggage for fresh interior designs in the new :30 “New Beginnings” out of Grimm Gallun Holtappels/Thjnk, Hamburg, Germany produced through Soup Films, Berlin. The spot features a woman aggressively tossing the emotional overload of a recent breakup out the window along with her regrettably sentimental household adornments, replacing both the decorations and her attitude with colorful and radiant alternatives.