MacLaren McCann's Peel-Off Tattoo Installation

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Life-size posters reveal laser removal half-price coupon
MacLaren McCann's Peel-Off Tattoo Installation

Removing a tattoo is hard. So to show people how easy it could be, MacLaren McCann Toronto created life-size outdoor posters with peel-off tattoos that revealed a coupon for laser removal on the back.

 


Credits


Fading Fast – Peel-off Tattoo Installation
Client: Fading Fast
Creative Agency: MacLaren McCann, Toronto
Executive Creative Directors: Sean Davison, Mike Halminen
Group Creative Director: Cam Boyd, Troy McGuinness
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographer: Nikki Ormerod, Westside Studio
Agency Producer: Julia Auriemma
Editor: Jason DeMelo, Craft
Digital Retouchers: Jean Pierre Goulet, Katherine Lau, Craft
Graphic Production Artist: Sergio Matos, Craft
Production Manager: Steve Ferreira, Craft
Make-up Artist: Cait Mizzi, Craft

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McCann Canada, 6 years ago