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Macca’s Celebrates Australia's Favourite Season

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Campaign transforms iconic golden arches into a suite of summer inspired icons

Macca’s Celebrates Australia's Favourite Season

Australia is famous for its summers; long, hot days spent enjoying the sun and the sea. Aussies can't help loving it just as much as they love shortening words and tucking into Macca's. DDB Sydney has connected the nation's favourite season with its favourite place to eat in this recently launched campaign.

As the temperatures rose, "I'm loving it" became "I'm lovin' Summer." To accompany this new line, the iconic golden arches were used to create a suite of summer inspired icons. From flippers to thongs, Soft-Serves to buckets, snorkels to surfboards, and everything in-between, the arches were incorporated into graphics representing all things summer. 

The 'I'm lovin' Summer' icons has cemented Macca's position as an integral part of the Aussie Summer. The ads appeared across large format OOH, packaging, social and merchandising.



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Client

Advertiser: McDonald's Australia

Creative Agency

Art Directors: David Joubert, Becca Duggan

Chief Creative Officer: Ben Welsh

Chief Strategy Officer: Leif Stromness

Copywriter: Fee Millist

Creative Agency: DDB Sydney

Creative Director: David Joubert

Executive Creative Director: Tara Ford

Group Account Directors: Lisa Hauptmann

Illustrator: Ramon Rodriguez

Managing Director: Priya Patel

Planning Director: Annabelle Rogers

Senior Account Director: Andrew Inman

Senior Account Manager: Catherine Cumming

Senior Designer: Ramon Rodriguez

Categories: Retail and Restaurants , Fast food

DDB Sydney, Wed, 30 Jan 2019 02:40:24 GMT