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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Macca’s Celebrates Australia's Favourite Season

30/01/2019
Advertising Agency
Sydney, Australia
71
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Campaign transforms iconic golden arches into a suite of summer inspired icons

Australia is famous for its summers; long, hot days spent enjoying the sun and the sea. Aussies can't help loving it just as much as they love shortening words and tucking into Macca's. DDB Sydney has connected the nation's favourite season with its favourite place to eat in this recently launched campaign.

As the temperatures rose, "I'm loving it" became "I'm lovin' Summer." To accompany this new line, the iconic golden arches were used to create a suite of summer inspired icons. From flippers to thongs, Soft-Serves to buckets, snorkels to surfboards, and everything in-between, the arches were incorporated into graphics representing all things summer. 

The 'I'm lovin' Summer' icons has cemented Macca's position as an integral part of the Aussie Summer. The ads appeared across large format OOH, packaging, social and merchandising.



Credits
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Work from DDB Sydney
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