DDB Sydney
Fri, 25 Jan 2019 05:33:52 GMT
- International Edition
- USA Edition
- UK Edition
- Australian Edition
- Canadian Edition
- Irish Edition
- German Edition
- French Edition
- Singapore Edition
- Spanish edition
- Polish edition
- Indian Edition
- Middle East edition
- South African Edition
Macca's and DDB Sydney Speak 'Strayan' in New Outdoor Campaign
Campaign pays tribute to the Aussie take on classic Macca's menu items
This week, McDonald's (or Macca's as it's fondly known Down Under) is celebrating Australia's iconic colloquialism by changing the spelling of its menu items to match the country's unique use of the English language.
Across the nation, the posters created by DDB Sydney pay tribute to the Aussie take on classic Macca's menu items, inviting people to celebrate with a Bakeneg Mugmufn, Lar Tay or a Filadafsh.
Client
Advertiser: McDonald's Australia
Creative Agency
Art Director and Copywriter: Noah Regan
Chief Creative Officer: Ben Welsh
Copywriter: Matt Chandler
Creative Agency: DDB Sydney
Executive Creative Director: Tara Ford
Group Business Director: Lisa Hauptmann
Head of Art: Noah Regan
Marketing Director: Priya Patel
Media Agency: OMD
Senior Business Manager: Catherine Cumming, Andrew Inman
Senior Finished Artist: Jose Rodrigues
Senior Print Producer: John Wood
Genres: Comedy
Categories: Retail and Restaurants , Fast food
DDB Sydney, Fri, 25 Jan 2019 05:33:52 GMT
