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Macca's and DDB Sydney Speak 'Strayan' in New Outdoor Campaign

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Campaign pays tribute to the Aussie take on classic Macca's menu items

Macca's and DDB Sydney Speak 'Strayan' in New Outdoor Campaign

This week, McDonald's (or Macca's as it's fondly known Down Under) is celebrating Australia's iconic colloquialism by changing the spelling of its menu items to match the country's unique use of the English language. 

Across the nation, the posters created by DDB Sydney pay tribute to the Aussie take on classic Macca's menu items, inviting people to celebrate with a Bakeneg Mugmufn, Lar Tay or a Filadafsh.


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Client

Advertiser: McDonald's Australia

Creative Agency

Art Director and Copywriter: Noah Regan

Chief Creative Officer: Ben Welsh

Copywriter: Matt Chandler

Creative Agency: DDB Sydney

Executive Creative Director: Tara Ford

Group Business Director: Lisa Hauptmann

Head of Art: Noah Regan

Marketing Director: Priya Patel

Media Agency: OMD

Senior Business Manager: Catherine Cumming, Andrew Inman

Senior Finished Artist: Jose Rodrigues

Senior Print Producer: John Wood

Genres: Comedy

Categories: Retail and Restaurants , Fast food

DDB Sydney, Fri, 25 Jan 2019 05:33:52 GMT