Macca's and DDB Sydney Launches Heart-Warming Brand Campaign

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The campaign coincides with Mother’s Day in Australia
Macca's and DDB Sydney Launches Heart-Warming Brand Campaign

McDonald’s Australia has launched a new brand campaign via DDB Sydney, which celebrates the role Macca’s plays in the lives of Aussies.

The ad, titled Cravings, forms part of the ongoing 'We’ll be here' brand campaign.

The spot depicts the story of a daughter who goes out of her way to make her special reveal even more special with Macca’s.

Says Jo Feeney, marketing director, McDonald’s Australia: “We’re so proud of the array of unique moments Macca’s is able to share with so many Australians, and are continuing to highlight this with the latest addition to our ‘We’ll Be Here’ brand campaign. This new spot taps into the emotion of a wonderful family moment, and continues our celebration of the unique relationships our customers have with us.”
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Client: McDonald’s Australia

Marketing Director: Jo Feeney

National Marketing Manager: Amanda Nakad

Creative Agency: DDB Sydney

Chief Creative Officer – DDB Australia: Ben Welsh

Chief Creative Officer – DDB Sydney: Tara Ford

Creative Partner: David Joubert

Senior Art Director: Anna Paine

Senior Copywriter: Owen Bryson

Lead Senior Producer: Tania Jeram

Managing Director: Priya Patel

Managing Partner: Lisa Hauptmann

Business Director: Nicole Drabsch

Chief Strategy Officer: Carl Ratcliff

Planning Partner: Anna Bollinger

Production Company: FINCH

Director: Christopher Riggert

Executive Producer: Karen Bryson

Producer: Camilla Mazzaferro

DOP: Jeremy Rouse

Editor: Stewart Reeves, The Editors Sydney

Grade: Ben Eagleton

Online: Quade Biddle, Atticus Post

Sound Engineer: Abigail Sie, Song Zu

Music Licensor: Level Two Music, Melbourne

Media: OMD

Genres: People, Storytelling

Categories: Food, Restaurant

DDB Sydney, 4 months ago