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M2Film's Wordless Epic for Grundfos

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Branded short celebrates the power of pumps

M2Film's Wordless Epic for Grundfos

 

M2Film have created a new company film for Grundfos to raise awareness of the Danish pump manufacturer and the industrial solutions it provides. Quite deliberately the film is free of facts, figures or, indeed, any words as Grundfos has created a completely wordless film entitled ‘A Day’.
 

“We had a clear idea of creating a beautiful film without the use of voice-over and completely free of facts. The film shows what Grundfos can and does – “show it, do not tell it” has been our dogma. It should give the viewer a genuine experience; something a corporate film often misses to do,” said Jack Jackson, communications specialist at Grundfos. “Many corporate films are overloaded with information or end up as mere glossy images. We wanted to do something different; we wanted to challenge the genre.”
 
Apart from a single shot from the inside of a pump all scenes are recorded without the use of a studio – showing the pumps, where they are. No matter how worn or dirty they may be.
 
“Grundfos came up with a bold idea to show the pumps as they stand out in the production halls. For us, however, the pumps were a bit of a challenge - you cannot see what is happening inside a pump. Therefore, we used the camera movements, sounds and of course music to give the viewer an experience of the pumps,” says Lars Amby, producer at M2Film, who worked on the film. 
 
The dramaturgy of the film is supported by a close and dramatic interplay between music and images - an interaction which is inspired by the Danish film classic "Olsen Banden Ser Rødt" from 1976.
 
 
Credits
Creative Director: Mathias Deichmann
Producer: Lars Amby
Editor: Mathias Deichmann/Lars Amby
Line Producer: Bjarke Toft
Client: Grundfos
Agency: M2Film
Post Production: Duckling, Copenhagen
Music: Edvard Grieg / Peer Gynt: In The Hall Of The Mountain King
 
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lbbonline.com, Thu, 25 Oct 2012 13:21:53 GMT