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‘M1. For Every One.’

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Y&R Singapore launches new brand campaign

‘M1. For Every One.’



Y&R Singapore has launched a fully-integrated M1 brand campaign showcasing M1’s dedication to their customers.


In 2012, M1’s brand campaign focused on ‘A better experience with M1’, communicating the better and more fulfilling experience customers enjoy with M1. As a service provider, M1 understands that everyone is unique and has different preferences, needs and wants. So this year, M1 goes beyond telling people that not only is the experience better at M1, but that it is always constantly evolving to meet the individual’s needs.


The new ‘M1. For Every One.’ brand campaign launched above-the-line with TV, Print and OOH voicing customers’ needs and addressing how M1 gives them what they want. 



The campaign also uses Facebook and Instagram, to get people engaged to tell M1 what they enjoy on services such as 4G and Fibre Broadband. Consumers can submit videos telling M1 what they enjoy, and upload them to the Facebook App or with a simple hashtag on Instagram, #m1foreveryone 



“Our customers are at the heart of everything we do,” said P. Subramaniam, Chief Marketing Officer for M1. “This year’s brand campaign further emphasises M1’s commitment to be not just a service provider, but a company that delivers solutions that truly meet our customers’ needs.”


"To demonstrate the saliency of the campaign proposition, this campaign will provide a platform for our customers to tell us which M1 products/services matter to them in a fun and rewarding manner. It is the best way to show that M1 has always listened to their customers to give them the best telcom experience they want." added Melvin Kuek, Managing Director for Y&R Singapore.


Managing Director - Melvin Kuek
Regional Strategy Director - Hari Ramanathan
Creative Director - Bruce Watt
Copywriter - Apoorva Kale 
Copywriter - Colin Koh 
Art Director - Neo Shiyi
Art Director - Mervin Ng
Senior Broadcast Producer - Charmaine Wong
Producer - Felicia Tan
Account Director - Zach Wong 
Senior Account Executive - Jamie Phua
Account Executive - Ho Jie Wei 
Project Manager - Wendy Koh
Project Executive - Hazel Loke


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