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Lysol Launches 'Teddy Repair' Initiative to Protect Children's Most Beloved Possessions

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The Teddy Repair sweepstakes will give customers the chance to have their stuffed animals repaired and sanitised

Lysol Launches 'Teddy Repair' Initiative to Protect Children's Most Beloved Possessions
A child’s attachment to their favorite stuffed toy is unwavering. These little creatures get loved to pieces – literally – and a stuffed animal’s constant presence in a child’s life can lead to it becoming one of the grossest items in the home. To help protect the special bond that exists between children and their stuffed animals, Lysol is launching the Teddy Repair initiative, giving parents the tools they need to fix and sanitize their children’s stuffed friends. 

Lysol knows that while stuffed animals get extremely gross over time, it can be difficult for parents to clean and sanitize them if they’re tattered and falling apart. That’s why it’s launching a sweepstakes as part of this initiative, to fix even the most worn stuffed animals. 



From now through April 23, Lysol is accepting entries for the Teddy Repair sweepstakes, as it seeks to identify the stuffed animal that is in need of the most care – whether it’s tattered from years of use or in need of sanitization after being passed down by previous generations. Once identified, Lysol will repair and sanitise this stuffed animal, along with up to 500 others submitted by parents nationwide. Since many children and their stuffed friends are attached at the hip, each stuffed animal that Lysol repairs will be outfitted with a custom RFID-equipped tracking bracelet that allows parents and their children to track it during every step of the repair process. Visit the Lysol website for full sweepstakes rules and submission information. 

To help parents repair and sanitize their children’s stuffed animals at home, Lysol has also partnered with DIY expert Mandi Gubler, who will provide tips, tricks and DIY hacks for at-home teddy repair. 

“As a mom and DIYer, repairing items around the home is something I do daily, but it takes on added importance when I’m fixing something for my children,” said Mandi Gubler, blogger, DIY expert, and mom. “I’m so excited to be partnering with Lysol on the Teddy Repair initiative to create DIY tips that parents can use to fix and sanitize their children’s stuffed friends.” 

At the heart of Teddy Repair is Lysol Laundry Sanitizer, a one-of-a-kind product that is safe to use on delicate items and kills 99.9% of bacteria that regular detergents leave behind. “Lysol Laundry Sanitizer is specially designed to kill bacteria and sanitize many of the items that we wear and touch daily, including those that are near and dear to children. Our Teddy Repair initiative will help parents across the country strengthen the bond that children share with their stuffed toys,” said Ferran Rousaud, Lysol marketing director. “With the Teddy Repair sweepstakes and DIY tips from Mandi, parents will be empowered to further protect those they love the most.”
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Client

Advertiser: Reckitt Benckiser

General Marketing Manager: Chris Tedesco (US)

Marketing Director: Ferran Rousaud

Senior Brand Manager: Rich Sidoli, Chris Duderich

Associate Brand Manager: Olivia Stefanelli

Content Manager: Nobles Crawford (Content Strategy)

Assistant Brand Manager: Alec Jentink

Production Company

Production Company: Craft

Producer: Will Kaplan

Editor: Lia Kastrinakis, Matt Ranson

Other

PR: Access Brand Communications

Senior Vice President: Anna Boisvert (Access Brand)

Account Director: Matt Schwartz (Access Brand)

Design Agency: Your Majesty Co.

Technical Director: Kristofer Forsell (Partner, Your Majesty)

Associate Director: Lotte Peters (Creative Director, Your Majesty)

Producer: Jennifer Pereira (Digital Producer, Your Majesty)

Technology Lead: Dodi Raditya (Technical Lead, Your Majesty)

Creative Agency

Creative Agency: McCann NY

Chief Creative Officer: Eric Silver (North America), Thomas Murphy (Co-Chief), Sean Bryan (Co-Chief)

Executive Creative Director: Maru Kopelowicz (EVP)

Creative Director: Nir Refuah (Executive Technology)

Strategist: Ellie Frame

Producer: Mihae Mukaida (Senior Innovation)

Associate Creative Director: Tyler Gonerka, Emily Salas

Design director: David Mashburn and George Katz (Co-Design)

Designer: Grace Schottelkotte

Senior Art Director: Craig Bishop

Junior Copywriter: Emily Alek

Global Strategy Director: Sarah Watson (EVP)

Strategy Director: Justin Ballheim (VP), Jordan Berger (Social)

Chief Production Officer: Nathy Aviram

Director of Technology: Erik Kroha (VP)

SVP, Executive Music Producer: DJ BunnyEars (Integrated Music)

Executive Account Director: Chioma Aduba

Account Director: Alba Berdala

Account Supervisor: Arielle Kroloff

Account Executive: Kate Fleming

Associate Project Management Director: Renata Bankowski

Project Manager: Kathy Roekthanom, Andrew Actman (Mirror)

Content team: Eric Perini (Senior Content Creator), Brett Berman (Original Content Creator), Aude Cuenod (Original Content Creator)

Account Manager: Jess Tuck and Jillian Dembo (Mirror)

VP Strategy/Business Development: Corey Smith (Mirror, Business Development)

Genres: People

Categories: Home, Cleaning Products

McCann North America, Wed, 10 Apr 2019 16:27:17 GMT