Lynx, the UK’s number one male grooming brand, is celebrating a milestone today as the brand’s UK and Ireland Facebook page reaches 1 million fans. Lynx is the first Unilever brand to hit 1 million fans in the UK and Ireland.
To mark the occasion, Lynx is releasing a celebratory film on Facebook as a ‘thank you’ to its fans. Opening with the line ‘The one millionth Lynx Effect’, the film features a Rube Goldberg machine being activated by the fictional 1 millionth fan.
In the film, the protagonist sets off a chain reaction around his bedroom, which is built from an extensive range of Lynx products and past campaign references. The references range from the more obvious angel wings featured in the Lynx Excite campaign, to underwear and trainers from the iconic Getting Dressed ad, the more subtle map of Africa with the distinct three claw marks and the Dark Temptation chocolate man.
The chain reaction ends with the 1 millionth fan getting the Lynx Effect. In turn this causes a beautiful girl to enter the scene and trigger the chaotic climax which reveals the cast and crew who put the machine together.
The machine and set took three weeks to build and the one-day shoot consisted of 58 takes and resets to capture the final video. The film was produced by TMW.