Lynx, the UK’s number 1 male grooming brand from Unilever UK is launching a new holiday dating app to assist guys in their quest to get ‘le girl’ while on holiday.
The Get Le Girl app includes chat up line translations created to help guys master the native tongue and impress local girls. As well as preparing guys for any high-pressure situation on the holiday strips, the app also aims to generate banter amongst the lads as it comes with a range of chat-up challenges, which could lead to a forfeit.
Designed to help lads get ‘le girl’, it may also get them a slap in ‘le face’ but despite the language barrier, the app aims to get ‘le party’ started.
Get Le Girl is free to download now on the App Store and Google Play. It will also be supported by a YouTube video and online advertising, which will be pushed out on the brand’s social media profiles. The campaign has been created by TMW.
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David Titman, Lynx Senior Brand Manager says, “It’s really important for us to reach our audience in the spaces in which they spend time. Lads will be able to download the app direct from their Facebook feed and from banner ads, making it easily accessible from every touch point.”