Lyft, the fastest growing on-demand transportation service in the US, has partnered with Huge to create their newest themed ride mode: Passport Mode.
As you may know, Lyft is known for their Modes -- exclusive themed ride experiences that pop up in cities around the U.S., such as Merry Mode that took place last holiday season.
May is International Cultural Awareness Month and every year the city of Washington D.C. hosts Passport DC, a cultural festival that highlights the city’s thriving international diplomatic community. Last year, more than 200,000 people enjoyed the embassy open houses, street festivals, performances, exhibitions, and workshops.
This year, Lyft wanted to get involved in this cultural celebration, and as the exclusive rideshare partner of Passport DC, Lyft partnered with Huge to create a new way for people to share culture and bring the event to life - all from the backseat of Lyft.
To develop Passport Mode, Lyft selected drivers with international backgrounds in DC and created intricate artwork wraps for vehicles, each representing the culture from where the driver hails. Passport Mode cars were created for countries like Brazil, Morocco, Ethiopia, Peru, Jamaica - each showcasing something unique about that culture in a vibrant, eye-catching wrap.
Passport Mode cars hit the streets the first weekend of May in DC, and will be in market throughout the month for photo opps during the celebration. Passengers that hailed a Lyft in Passport Mode were greeted by the colorfully wrapped car on the curb, and then immersed in the driver’s culture on their way from Point A to Point B through the sharing of music, language, and stories. Passengers received souvenir passports, custom stamps and "passport photos” from their trips in addition to learning tips about the best cities, restaurants, and beaches to visit in that country.
Their hope was that at the end of every ride, the world felt a little friendlier.