Carl F. Bucherer, the luxury watch company, has announced Havas London as its global advertising agency.

Havas, which won the business following a competitive pitch, will handle creative across all advertising including digital, with a specific brief for new brand advertising and responsibility for their brand magazine.

The partnership will operate globally, but with a focus on Asia, Europe and North America. 

Daniel Floyed, Managing Partner of Havas Worldwide London, said “Carl F Bucherer has a fantastic heritage. We are excited to be part of their first global campaign which will help to solidify their rightful position as a leading luxury brand.”