Luxury Mexican Resort Appoints Boldspace to Global PR and Social Brief

Viceroy Riviera Maya, recently voted the No. 1 resort hotel in Mexico, has appointed brand building, communications and analytics agency Boldspace to drive its PR and social media strategy.

Viceroy Riviera Maya is a Mexican luxury resort nestled in the rainforest of Riviera Maya near Playa Del Carmen where guests can stay at one of 41 villas, each with a private patio, plunge pool and terrace. The resort is part of the Viceroy Group which has luxury hotels across the US and Mexico, as well as Serbia and Portugal.

Beyond beautiful design, Viceroy properties create feelings of personal growth, enrichment and a sense of community for their guests, and Boldspace will leverage its diverse, integrated expertise across strategy, creative, SEO and communications, using both creativity and data to drive awareness of this breath-taking, cultural escape.

Viceroy Riviera Maya will be the 15th client to be onboarded onto Boldspace’s proprietary analytics platform BoldLensTM, which will allow the hotel to track all paid, owned and earned communications activity against key metrics, including revenue and competitor benchmarking.

The travel industry has had a challenging few years – from lockdowns to constantly changing restrictions that differ from one country to the next. While recent news shows some uncertainty still lies ahead, the industry is bouncing back. And as the industry recovers, Boldspace will provide strategic support globally to give Viceroy Riviera Maya even more of an opportunity to shine.

The account will be led by Boldspace co-founder, Nick Ford-Young, and associate director, Lou Kelly, reporting to Viceroy Riviera Maya director of sales and marketing, Tulio Baruch.

Nick Ford-Young, co-founder of Boldspace, said: “Viceroy is a brand I have been following for many years and the opportunity for Boldspace to help audiences satisfy their wanderlust by discovering the magic of Viceroy Rivieras Maya is something we are incredibly passionate and excited about. We have set big goals for this beautiful property and will be tracking progress minute by minute in BoldLensTM.”

Tulio Baruch, director of sales and marketing for Viceroy Riviera Maya, said: “Viceroy hotels are all individuals, each with their distinct character. Riviera Maya is creative and disruptive, distinctive and inspiring. The Boldspace team showed they understood our brand and ambitions. Like us, they are not afraid to push the boundaries. I look forward to seeing what we can accomplish together.”

This latest win for Boldspace takes their retained clients in North America up to four, with over 30 clients globally.