Luxury Bathroom Manufacturer Hansgrohe Appoints McCann to Lead PR and Social in UK

Leading luxury bathroom manufacturer, Hansgrohe, has appointed McCann PR & Social in Birmingham to lead its strategy for the AXOR and hansgrohe brands in the UK following a competitive pitch.

McCann will work with both brands to engage installers, retailers, architects and designers, and consumers across the UK. The integrated PR and social programme will drive awareness & consideration of AXOR and hansgrohe with a regular flow of thought leadership stories and content that will get straight to the heart of the issues that really matter to each audience.

Anand Gandesha, UK Marketing at Hansgrohe, said: “The team at McCann blew us away with their unique and brave approach to the brief, as well as their deep understanding of our target market. We’re looking forward to working in partnership with the PR and Social team as we look to drive growth across the AXOR and hansgrohe brands during what is an important growth phase for our business in the UK.”

Sophie Hewitt, managing director, PR & Social at McCann Birmingham said: “When the brief landed, we knew there was an opportunity to think outside the box and develop a strategy that would really resonate with the target audiences and deliver against Hansgrohe’s commercial ambitions. The whole team are thrilled to be working with Hansgrohe. We can’t wait to get started and share the untold stories behind the group’s prestigious brands.”