Luksusowa, the Pernod Ricard potato vodka brand, has launched an entertaining new global brand website entitled the ‘The Man’s Guide to Manliness’.
Created by AnalogFolk, the site reinforces Luksusowa’s positioning as vodka for men in a market increasingly dominated by image obsessed bottle design and advertising.
AnalogFolk worked with renowned illustrator Mr Bingo to bring the 33 comical tips to life. Tips, which provide manly instructions, include ‘how to wear a beard’, ‘how to ‘how to assemble furniture’ and ‘how to choose a fridge’. The site also contains useful and entertaining product information such as ‘how to mix your drinks’ using Luksusowa.
The site allows users to delve into a world of manliness whilst engaging in an entertaining brand experience. To increase this level of engagement users can share tips with friends via Facebook, Twitter and Google+.
Project name: Luksusowa ‘The Man’s Guide to Manliness’
Client and Job Title: Katarzyna Mialkowska, Brand Manager
Creative Agency: AnalogFolk
Creative Lead: Ray Jopson
Design Director: Jamie Lillywhite
Copy Writer: Alistair McKnight
Planner: Nick McWilliams
Account Director: Bill Brock
Agency Producer: Stuart Pearman
User Experience: Julie Herskin
Illustrator: Mr Bingo
Development House: 24hr Communicationsview more - Creative