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Luksusowa ‘The Man’s Guide to Manliness’

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Global brand website campaign by AnalogFolk for potato vodka brand

Luksusowa ‘The Man’s Guide to Manliness’

 

Luksusowa, the Pernod Ricard potato vodka brand, has launched an entertaining new global brand website entitled the ‘The Man’s Guide to Manliness’.

 


Created by AnalogFolk, the site reinforces Luksusowa’s positioning as vodka for men in a market increasingly dominated by image obsessed bottle design and advertising.

 


AnalogFolk worked with renowned illustrator Mr Bingo to bring the 33 comical tips to life. Tips, which provide manly instructions, include ‘how to wear a beard’, ‘how to ‘how to assemble furniture’ and ‘how to choose a fridge’. The site also contains useful and entertaining product information such as ‘how to mix your drinks’ using Luksusowa.

 


The site allows users to delve into a world of manliness whilst engaging in an entertaining brand experience. To increase this level of engagement users can share tips with friends via Facebook, Twitter and Google+.


Credits


Project name: Luksusowa ‘The Man’s Guide to Manliness’

Client and Job Title: Katarzyna Mialkowska, Brand Manager

Creative Agency: AnalogFolk

Creative Lead: Ray Jopson

Design Director: Jamie Lillywhite

Copy Writer: Alistair McKnight

Planner: Nick McWilliams

Account Director: Bill Brock

Agency Producer: Stuart Pearman

User Experience: Julie Herskin

Illustrator: Mr Bingo

Development House: 24hr Communications

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lbbonline.com, Fri, 24 May 2013 11:22:43 GMT