Red Fuse Communications enlists Hungry Man's Bryan Buckley for comedic spot
Actor Luke Wilson is the star of Colgate's Super Bowl spot. Created by Red Fuse Communications, the WPP agency dedicated to all Colgate-Palmolive brands, the spot is the first Big Game ad to launch in full.
Wilson is a self-confessed 'close talker' in the film, appearing super close to both the camera and the faces of his colleagues as he speaks to them, proving the germ-killing power of Colgate Total toothpaste.
Ending on the tagline 'Do More For Your Mouth', the spot was directed by Hungry Man's Bryan Buckley, once dubbed the 'King of the Super Bowl' by the New York Times. It will air during the third quarter's second commercial break.