- International Edition
- USA Edition
- UK Edition
- Australian Edition
- Canadian Edition
- Irish Edition
- German Edition
- French Edition
- Singapore Edition
- Spanish edition
- Polish edition
- Indian Edition
- Middle East edition
- South African Edition
Luke Wilson Gets Up Close and Personal in Colgate's Super Bowl Ad
Red Fuse Communications enlists Hungry Man's Bryan Buckley for comedic spot
Actor Luke Wilson is the star of Colgate's Super Bowl spot. Created by Red Fuse Communications, the WPP agency dedicated to all Colgate-Palmolive brands, the spot is the first Big Game ad to launch in full.
Wilson is a self-confessed 'close talker' in the film, appearing super close to both the camera and the faces of his colleagues as he speaks to them, proving the germ-killing power of Colgate Total toothpaste.
Ending on the tagline 'Do More For Your Mouth', the spot was directed by Hungry Man's Bryan Buckley, once dubbed the 'King of the Super Bowl' by the New York Times. It will air during the third quarter's second commercial break.
Genres: Comedy, In-camera effects, People, Dialogue
Categories: Dental Care, Beauty & Health
lbbonline.com, Mon, 21 Jan 2019 15:07:29 GMT
