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Lufthansa Exhibition Inspires Italians to Discover 'Unknown Places'

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DDB Italy teams with artist Davide Calluori to create series of unreal travel photos

Lufthansa Exhibition Inspires Italians to Discover 'Unknown Places'

DDB Group Italy recently launched an event at design and art museum La Triennale di Milano, in collaboration with Lufthansa.

The event aimed to inspire and encourage Italians to discover the world with their own eyes. Art was created depicting magical places to explore - only they don't really exist. The project is part of the wider Say Yes To The World campaign.

During the exhibition, a video was created for Lufthansa’s social media channels. The works of art on display were created by artist Davide Calluori and his studio, B612.


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Client

Advertiser: Lufthansa

Production Company

Director: Mauro Lodi

Photography: Davide Calluori / Studio B612

Production Company: Karen, Milan

Creative Agency

Creative Agency: DDB Group Italy

Art Director: Giacomo Morbidi, Silvia Plebani

Creative Supervisor: Stefano Tunno, Milton Siclari

Executive Creative Director: Luca Cortesini, Gabriele Caeti

Senior Copywriter: Giorgio Turco

Genres: Scenic

Categories: Airlines, Travel

DDB EMEA, Wed, 05 Dec 2018 16:58:47 GMT