Ludo Gontrand Signs with Pulse Films

Kicking off the New Year with a bang, top production studio Pulse Films announces the award-winning director Ludovic Gontrand is joining the roster for UK and US representation for commercials and music videos. 

The Paris-based director is known for the innovation and realism he brings to his work, an outstanding eye for detail, and constantly looking for a way to improve an idea. As a former art director, Ludo works across the entire medium, with documentaries, short films, music videos and commercials under his belt. Born and raised in Provence, Ludo spent much of his time contemplating his local skateboard and rave scene, while considering photography and design as a career. Landing an internship at a Parisian Skate magazine and subsequently a job as a creative at Sid Lee was the first step in Ludo’s pursuit of advertising and cinema. 

Ludo has always been fascinated by cinema, and its language, even describing it as creating life itself. And with it you have the power of stories; to make you think differently, to show you another point of view, to move you. Ludo formulated this perception as a boy saying, "When I was little, I wondered how it was possible to create such complex realities in a film… The number of hours spent, the people involved, the technical collaboration, it feels almost impossible…"

In the commercial space Ludo has worked with a number of prominent brands such as Leica, Honda, UEFA, Xiaomi, Ubisoft and Skyn - for which his work with the intimate brand earned award nominations for both CDAs and OneShow.

Multi-talented, and ready to make waves in the industry, his short film, “Legacy,” a study of intergenerational transmission viewed through the lens of his family, was shortlisted for the Cannes Young Directors Awards in 2021, while his ‘Turquoise’ music video for artist Blu Samu won the Gold Shark for Best New Director in 2023. 

Pulse Films’ Mino Jarjoura, global president, commercials and music videos, said, “I am so proud to say Ludo is on our team. He distinguishes himself as a director who is profoundly thoughtful and meticulously detailed in his approach to telling stories. He has a discerning eye for composition, a unique vision to make work that resonates while understanding what all the stakeholders are after.” 

Signing Ludo highlights the production company's commitment to working with the best talent who bring a fresh perspective and new creative outlook to the industry and continue its award-winning legacy.