Wake The Town
Tue, 04 Jun 2019 16:07:43 GMT
Lucozade’s new ‘Spark Something’ campaign shows how positive energy can be passed across generations from person to person.
In the film we see how music lives on as a song is passed from one generation to the next. The concept is brought to life by taking a '70s disco / soul track - Bileo's 'You Can Win' - and bringing it into the modern day through a contemporary style remix perfect for the clubs and festivals this summer. Music supervision was overseen by Wake The Town / Theodore, while creative was out of Grey London.
A full version single release is expected to drop this summer.
Brand: Lucozade
Media Agency: MediaCom
Creative Agency: Grey London
Planner: Rose Moncrieff
Creative Director: Marc Hatfield
Creatives: Charlie Smith, Max Gill-Engel
Producer: Shion Hayasaka
Brand Manager: Bridget Hirst
Group Business Director: Agi Varanyi
Business Director: Francesca Philson
Account Manager: Lindsey Cockle
Planning Partner: Charlotte Soussan
Senior Producer: Charlotte Marshall
Creative Producer: Glen McLeod
Digital Producer: Harry Wiseman
DOP: Tom Townend
Audio Engineer/Sound Design: Sam Ashwell, 750 MPH
Senior Brand Manager: Amie Farrell
Music Company: Wake The Town / Theodore
Music Supervision: Wake The Town / Theodore
Genres: Music & Sound Design, People
Categories: Soft Drinks, Carbonated Drinks
Wake The Town, Tue, 04 Jun 2019 16:07:43 GMT