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Lucozade Turns Bileo's ‘You Can Win’ into Summer Dance Anthem in New Ad

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Wake the Town teams with Theodore and Grey London on new spot
Lucozade Turns Bileo's ‘You Can Win’ into Summer Dance Anthem in New Ad

Lucozade’s new ‘Spark Something’ campaign shows how positive energy can be passed across generations from person to person.

 

In the film we see how music lives on as a song is passed from one generation to the next. The concept is brought to life by taking a '70s disco / soul track - Bileo's 'You Can Win' - and bringing it into the modern day through a contemporary style remix perfect for the clubs and festivals this summer. Music supervision was overseen by Wake The Town / Theodore, while creative was out of Grey London.

 

A full version single release is expected to drop this summer.


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Client

Brand: Lucozade

Media Agency

Media Agency: MediaCom

Creative Agency

Creative Agency: Grey London

Planner: Rose Moncrieff

Creative Director: Marc Hatfield

Creatives: Charlie Smith, Max Gill-Engel

Producer: Shion Hayasaka

Brand Manager: Bridget Hirst

Group Business Director: Agi Varanyi

Business Director: Francesca Philson

Account Manager: Lindsey Cockle

Planning Partner: Charlotte Soussan

Senior Producer: Charlotte Marshall

Creative Producer: Glen McLeod

Digital Producer: Harry Wiseman

DOP: Tom Townend

Audio Engineer/Sound Design: Sam Ashwell, 750 MPH

Senior Brand Manager: Amie Farrell

Music

Music Company: Wake The Town / Theodore

Music Supervision: Wake The Town / Theodore

Genres: Music & Sound Design, People

Categories: Soft Drinks, Carbonated Drinks

Wake The Town, Tue, 04 Jun 2019 16:07:43 GMT