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Lucky Post Helps 'Car' Shine for MidFirst

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Editor Wes Williams cuts spot via Riester

Lucky Post Helps 'Car' Shine for MidFirst

 

The new campaign for MidFirst Bank via agency Riester connects the company’s emphasis on loyalty and deep sense of purpose to the passions of its customers. This desire to achieve performance at the highest level is lovingly illustrated in the repair of a classic GTO “The Judge” featured in “Car.”
 
 
Lucky Post editor Wes Williams elaborates, “The spot connects to a universal feeling of passion through the narrative of the classic car and its owner. The anticipation starts with the opening of a garage door and concludes with the GTO’s final polish. Whether you can wield a wrench or love to edit, we’ve all had those moments.”
 
Credits
 
Advertising Agency: Riester
Agency Producer: Robert Farthing
Executive Creative Officer: Tom Ortega
Senior Art Director: Paul Svancara
Writer: Jon Resheske
 
Production Company: Directorz
Executive Producer: John Gilliland 
Director: Jeff Bednarz
 
Post: Lucky Post
Editor: Wes Williams
Assistant Editor: Elizabeth V. Moore
Graphics: Seth Olson
Color/Conform: Brian Buongiorno
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Genres: People, Dialogue

Categories: Banking, Finance

lbbonline.com, Wed, 24 Apr 2013 10:22:29 GMT