Lucky Generals has been appointed as the Co-op’s lead creative agency. The remit will encompass all of the Co-op including Food, funerals, insurance and healthcare.
The news comes soon after Co-op announced a consolidation of media buying and planning into Dentsu Aegis Network and is seen as a further step towards a more holistic "One Co-op" approach, announced this year. The organisation recently delivered a strong set of Interim results, delivering £5bn sales (up from £4.5bn last year) and £26M profits (from £14M in 2017).
Ali Jones, customer director of Co-op said: “The Co-op has a unique business model and one which is more relevant now than ever. The more successful we are, the more value we create for our members and the more we can plough back into our communities. We’ve been blown away by Lucky Generals’ strategic ability to simplify a complex challenge and then answer it with a big idea.”
Helen Calcraft, founder of Lucky Generals said: “This is a huge win for us. It’s a brand we have always wanted because of its values and we love the ambition of the team to really do something different - not just via communications but through their actions. We can't wait to get started."