Peach
Hobby home page
liahome
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Lucky Generals Joins Forces with Steel Warriors

Hires, Wins & Business 89 Add to collection

The agency will create awareness campaigns and new funding partnerships

Lucky Generals Joins Forces with Steel Warriors
Steel Warriors, the charity that melts down knives taken off of London's streets and recycles the steel to build outdoor gyms has appointed Lucky Generals to build its brand and drive further funding.
 
The agency will be briefed with creating an awareness campaign that will not only drive fame for the cause but will also rustle up new funding partnerships.
 
Lucky Generals previously introduced Steel Warriors to the Co-op, which has now promised to fund 20 new gyms across the UK. The first opened this year in Ruskin Park in Lambeth in London.
 
The Steel Warrior Gyms feature certified personal training instructors offering three training sessions each week for a variety of abilities. The personal trainers also serve as ambassadors, offering mentorship and support to young people within the community. 
 
Katie Lee, CEO at Lucky Generals, said: “The Generals and Warriors on a mission together to battle knife crime. With our collective energy and ambition, I hope we can make a real difference to such an important topic."
 
Ben Wintour, founder and CEO of Steel Warriors, added: "Lucky Generals have been instrumental in supporting our growth as a charity.  We are incredibly grateful for their support helping us fight knife crime and we are confident that together, we can make a real difference."

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Lucky Generals, Thu, 28 Nov 2019 14:21:12 GMT