Lucky 21’s Andrew Ryan Shepherd Directs Cinematic Ode to Baseball for Nokona

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Andrew collaborates with Lucky Post on “It Breaks You In” for the athletic goods company
Lucky 21’s Andrew Ryan Shepherd Directs Cinematic Ode to Baseball for Nokona
Lucky 21’s Andrew Ryan Shepherd has directed a cinematic look at a young man’s life shaped and changed over time, like his Nokona baseball glove. “It Breaks You In” is an ode to baseball that wields quietly powerful emotion, where moments of heartbreak and defeat yield to small joys and earned triumphs. The Texas-made glove is a constant companion throughout this journey.


Since 1934, in Nocona, Texas, premium ball gloves have been handcrafted by skilled American workers using the world’s highest quality leathers. Nokona gloves are individually cut, stamped, stitched, laced, and embroidered, which gives each one its own unique identity and feel. That spirit of individual identity and personality within a collective effort is ever-present in Shepherd’s piece and a reflection of baseball itself.

To create this passion project, Shepherd collaborated with the team at Lucky Post. Having worked together on other projects made this labor of love an act of friendship, one that ushered forth a filmic narrative that strikes a chord no matter what moves you forward through strikeouts and home runs.
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Post Production / VFX

Post Production Company: Lucky Post

Colourist: Neil Anderson

Producer: Anne Strock

Editor: Sai Selvarajan

Assistant Editor: Jake Odgers

Graphics: Seth Olson

Finish: John Valle

Executive Producer: Jessica Berry

Production Company

Production Company: Lucky 21

Director: Andrew Ryan Shepherd

Executive Producer: John Gilliland, Brandon Tapp

Line Producer: Brandon Tapp

Sound

Audio Post: Scottie Richardson

Genres: People, Scenic, Storytelling, Musical

Categories: Sports and Leisure, Outdoor Equipment

Lucky 21, LLC, 11 months ago