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Luck Is the Best Chef in This Tasty Spot for Condensed Milk

Creative 176 Add to collection

FCB Brazil launches new campaign for Nestlé’s Leite Moça brand

Luck Is the Best Chef in This Tasty Spot for Condensed Milk

Nestlé’s Leite Moça has just released a spin off of the 'Everything that can go right, will go right', campaign created by FCB Brazil, under a concept that focuses on the brand's 'Moça Laws'.

In addition to trying to strike an emotional chord among Brazilians by bringing back delicious memories related to the brand, the new communication specifically targets a younger audience.

The campaign concept highlights the MOÇA Laws, inspired on truths about the brand, which has been in Brazil for over 90 years, and that are in direct contradiction to Murphy’s Law ('Everything that can go wrong will go wrong').

“With Leite Moça, everything that can go right, will go right. And everyone who cooks knows it. The Moça Laws are the truths of this delicious brand,” explains Joanna Monteiro, FCB Brasil CCO.

The video aired on Globosat channels and on the last episode of the 'Segundo Sol' soap opera on TV Globo (Nov. 9th), and shows a young cook who gets a bit confused when preparing a recipe, but is constantly rescued by the Moça Laws. Produced by Santa Transmedia and directed by Gustavo Gripe, the video has an original soundtrack by Quiet City. The campaign will also have digital pieces.

Widely recognised for its quality, the sweetened condensed Leite Moça was Nestlé’s first product to be produced in Brazil. It was so successful that the brand became synonymous with the category. Today, in addition to the traditional sweetened condensed milk, consumers also love the 'light' and 'spoon' versions of the product, as well as the Moça Confectionary line and Moça chocolate, cookies, ice cream and breakfast cereal. Nestlé Professional also offers sweetened condensed milk, as well as toppings, fillings, dough for sweets, and dulce de leche, all of which deliver the traditional quality of recipes made with Nestlé’s Leite Moça, in a practical and standardised format that meets the needs of professional operations, helping food businesses innovate and delight.

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Advertiser: Nestlé

Brand: Leite Moça

Production Company

Production Company: Santa Transmedia

Executive Producer: Renata Munaretto

Director: Gustavo Gripe

Photography Director: Daniel Belinky

Film Editing: Fernando Freitas

Post Production: Santa Transmedia team


Sound Company: Quiet City Music + Sound

Producer: Chris Jordão, Darren Solomon

Voice Over: Gabriel Spinosa

Creative Agency

Creative Agency: FCB Brasil

Copywriter: Alex Adati, Carlos Johnson

Art Director: Rafael Beretta, Tiago Freitas, Victor Yves and Tiago Freitas “Gaum”

Creative Director: Romero Cavalcanti

Chief Creative Officer: Joanna Monteiro

Executive Creative Director: Fabio Simões

Planner: Bianca Reame, Rafael Gonçales, Carolina Valentim, Marielen Silveira, André Ferros and Pedro Quintão

Art Buyer: Daniel Gonçalves

Graphic Production: João Albertini and Daniela Fonseca

Projects: Luiza Di Bella

Client Services: Cris Pereira Heal, Enrico Torres, Eduardo Henne, Tayná Costa, Jessica Machado and Bruno Mendonça

Media: Fabio Freitas, Cristina Omura, Catarina Fortes, Tatiana Silva and Jessica Carvalho

RTV: Charles Nobili, Ricardo Magozo and Mariana Carneiro

Client Approval: Antonio Diogo, Christiane Rosemblatt, Stephanie Arnesen Biekarck, Rafael Souza , Rodrigo de Marchi, Ana Paula Fischer, Julia Gonçalves, Patricia Itabaiana and Gabriella Silva

Genres: Music & Sound Design, Visual VFX, People, Tabletop

Categories: Food, Dairy

FCB Brasil, Wed, 21 Nov 2018 19:02:10 GMT