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Lucasfilm Celebrates Tuskegee Airmen with New Visual Identity and Social Campaign for Veterans Day

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The #FlyLikeThem campaign will highlight stories of the airmen via social channels with acclaimed documentary 'Double Victory' and all-new resources from TBWA\CHIAT\DAY NY available online
Lucasfilm Celebrates Tuskegee Airmen with New Visual Identity and Social Campaign for Veterans Day
Lucasfilm Ltd. has launched an educational initiative and social media campaign to provide resources to students and educators. Starting today, the documentary, 'Double Victory: The Tuskegee Airmen at War', will be permanently available on its website and will be accompanied by an all-new educational guide for students in year 6-12. Lucasfilm will be adding written profiles on Tuskegee pilots, nurses, and ground personnel weekly up to Veterans Day. Additionally, for the month of November, Lucasfilm is offering the feature film Red Tails on the Lucasfilm website for free.

History has often ignored the contributions of Black Americans, leaving heroes like the Tuskegee Airmen, the first Black military pilots, overlooked. They flew nearly 1,500 missions and shot down 112 German aircraft. These men flew above prejudice, racism and hate to serve their country and drive positive change in America. Their impressive performance earned them more than 150 Distinguished Flying crosses and helped lead to the integration into the U.S. Armed Forces.


“Black history IS American history,” said actor, David Oyelowo ('Selma', 'Red Tails'). “America would be nothing akin to what it is in terms of its power and prowess and prosperity without Black people; and the Tuskegee Airmen were a huge part of that. They were rock stars in the sky and change-makers on the ground. One of the things we have all been robbed of is heroes like the Tuskegee Airmen to aspire to.”

In addition to the educational initiative, Lucasfilm has launched a social media campaign designed to educate and amplify the Tuskegee Airmen story on social channels. Using the hashtag #FlyLikeThem, Lucasfilm will share quotes from the Airmen, highlight facts from their World War II experiences and encourage everyone to share personal stories inspired by their heroic examples. The social media campaign was devised by award-winning advertising agency TBWA\CHIAT\DAY who has partnered with Lucasfilm to bring these compelling stories of American heroes to a new generation.


“Everything the Tuskegee Airmen did had to be better, stronger, faster, and smarter,” commented actor and singer, Leslie Odom Jr. ('Hamilton', 'Red Tails'). “Some of our greatest change agents throughout American history were very young - people in their 20s who believe in the dream, in the ideals that America told them to believe in. Young people need to soak up the story of the Airmen and make it a part of them, knowing they can grab the baton and run their leg of the race with full confidence, knowing what has been achieved before them by people not much older than them.”


The late Captain Roscoe C. Brown Jr., a Tuskegee Airmen and squadron commander, said: “It was a time in history that we should be very proud of. It’s a time in history when we helped change the world. And I think we set the star very, very high for anybody who’s following us.”

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Agency

Agency: TBWA\Chiat\Day New York

Chief Creative Officer: Chris Beresford-Hill

Executive Creative Director: Ricard Valero

Art Director: Jennifer Orr

Associate Copywriter: Amanda Winch

Associate Art Director: Penelope Vasquez

Copywriter: Taylor Reeves

YoungBlood Creative Junior Art Director Resident: Mike Gains

Chief Diversity Officer: Doug Melville

Head of Design: Robyn Makinson

Senior Designers: Alex Lumain and Gina Pido

Designer: Alex Flores

Design Operations Manager: Simone Metzger

Web Developer: Travis Robie

Senior Creative Manager: Kait Sutherland

Executive Producer: Jen Vladimirsky

Associated Integrated Producer: Natalie Zeller

Senior Strategist: Kayla Sredni

Strategist: Carlin Dixon

Project Managers: Rick Ash and Rashida Peters

Business Director: Parker Collins

Global Head of Communications: Anaka Kobzev

Global Communications Coordinator: Sydney Bugg

Communications Manager: Asheden Hill

CEO: Rob Schwartz

President: Nancy Reyes

Chief Strategy Officer: James Sowden

Digital Production: Amigdala.ch, Mattia Bloise and Samuele Franzini

Genres: Documentary, Storytelling

Categories: Awareness, Corporate, Social and PSAs

TBWA\Chiat\Day NY, Wed, 11 Nov 2020 15:08:49 GMT