Lu Xiao Wei Partners with EA Sports and FIFA 23 to Create Latest Film Celebrating Ramadan

Lu Xiao Wei has partnered with EA Sports and FIFA 23 to create their latest film ‘Ramadan’, and to celebrate the occasion, they have also released a new gameplay kit. In the film, Lu employs split-screen techniques and engaging gameplay to highlight the shared values of community, faith, and other similarities between the two.

“Working on this project was such an amazing experience, and I’m proud to have been a part of creating a meaningful and inspiring piece that celebrates the beauty of this special time. My best wishes go out to all the Muslim people who are fasting during this holy month. I hope this video will serve as a beautiful tribute to the values of community, generosity, and compassion that are at the heart of Ramadan. I also want to take a moment to acknowledge the importance of respecting cultural traditions and practices. As a non-Muslim director, it was important to me to approach this project with sensitivity and awareness, and to work closely with members of the Muslim community to ensure that the video is respectful and authentic.” said Lu.