Madison, Wisconsin-based advertising and marketing agency Lindsay, Stone & Briggs (LSB) today announced the promotion of Amy Rohn to the role of senior vice president and director of PR, a new position at the agency, effective immediately. Reporting to Agency President and COO, Phil Ouellette and Founder and CEO, Marsha Lindsay, Rohn is tasked with strategically leading the agency’s PR team and working directly with clients and internal teams to define messaging. Additionally, she will be responsible for leading marketing efforts on behalf of LSB, as well as playing a role on new business.
Prior to her promotion, Rohn was vice president and director of PR at the agency, where she’s been for over 10 years, with increasingly senior roles on the PR team. During her tenure, Rohn has made significant contributions to LSB’s approach to integrated marketing, as well as elevating the role of PR in the agency’s work for clients including Kraft, Chiquita, TriCalm, Marshfield Clinic, GE Healthcare and Roth Cheese.
“Amy has shown significant leadership value in her collaboration with clients, media and her colleagues across various disciplines,” said LSB CEO Marsha Lindsay. “Especially when it comes to LSB’s unique expertise in launching and relaunching brands, Amy’s succinct, on-point wisdom is even more necessary and appreciated. This makes her a force - a calming one - even when the stakes are high.”
Before joining LSB, Rohn built her expertise at Weber Shandwick in Chicago and for various Washington D.C.-based trade associations, where she ultimately became Director of Marketing for the Milk Mustache campaign.