Tue, 08 Sep 2020 11:13:01 GMT
Health & Happiness agency LRXD has won two new assignments: MegaFood and Westerra Credit Union.
The shop will serve as lead agency for MegaFood, which has a direct-to-consumer and a public relations agency and as AOR for Westerra Credit Union. Both accounts were won in competitive pitches.
On the MegaFood account, LRXD’s responsibilities include brand strategy and communications, creative development for print, digital, social and display campaigns, and planning and buying media.
MegaFood is a brand of premium supplements made with real food and added nutrients. They offer products that are non-GMO, organic, vegetarian or vegan, certified glyphosate residue-free, tested for 125+ herbicides and pesticides, gluten-free, dairy-free, soy-free and kosher.
“People need nourishment now more than ever, and that’s something MegaFood takes seriously,” said Kelly Reedy, CEO of LRXD. “The things they’ve done with transparency and regenerative agriculture absolutely blows us away.”
With Westerra Credit Union, a not-for-profit financial cooperative that is local to Colorado, the agency will be in charge of brand strategy and communications and all creative development, which includes print, digital, social, display, in-branch, and email. The first creative for Westerra will launch in spring 2021.