Gentrack UK Ltd, a leading global provider in the utilities sector, re-launched a newly architected brand last week to their global audiences, supported by Toronto headquartered brand consultancy LP/AD. The agency worked alongside Gentrack to develop the new brand over a three-month process via a series of workshops, and a co-development approach. The result of that process was a messaging and visual set to reflect Gentrack’s new mandate of driving the utilities space towards a shift in green policies through the help of technology.
“Seeing the transformation taking place in the utilities industry and within Gentrack, it was time for some change,” commented Loukas Tzitzis, CTO/CMO at Gentrack. “We needed to bring the conversation, both internally and externally, up to speed with what’s actually taking place. The world doesn’t have a lot of time to address critical topics such as ike carbon emissions and scarce resource management. The utilities space is at the forefront of this conversation, and what we’re doing at Gentrack will have a direct impact on how our customers and the sector overall use technology to steer the planet into the right direction. Part of driving this mandate is making sure that we communicate our intentions properly and the new Gentrack brand does just that.”
“It’s a challenge and a rare treat to be involved in something with such profound intentions as Gentrack’s mandate,” commented Alex Shifrin, president of LP/AD. “Gentrack is motivated, experienced, smart and equipped with the right plan to tackle some of these issues. It’s been a learning experience and a privilege to apply our craft to help further drive their goals.”
LP/AD worked alongside Gentrack’s senior management and brand team to create messaging, a visual style guide, creative collateral, assets for social media as well as a newly built website. A showcase of the new Gentrack brand can be seen on the company’s website as well as on social media.