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L&P – ‘Bit Different Aye’

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A kiwi perception of what the beverage actually tastes like

L&P – ‘Bit Different Aye’

 

Trying to describe what L&P tastes like is tackled in a distinctly kiwi way this week in the new Saatchi & Saatchi NZ campaign for L&P. 
 
The iconic kiwi brand launches four new 15 second TV spots with the ‘Bit Different Aye’ campaign, which follows an online competition on their Facebook page.   
 
Saatchi & Saatchi ECD, Antonio Navas, says that it was key to retain the iconic kiwi humour, but that the brand needed a more contemporary look and feel: “It’s one of New Zealand’s favourite brands, so the last thing we wanted to do was change it completely. We wanted to people to view L&P in a contemporary way, but still made everyone laugh.
 
“The great thing about L&P is when you ask someone to describe the taste, they really can’t put their finger on it. We had a lot of fun exploring this in the scripts, and trying to bring the taste to life in a more interesting way.”
 
The suite of 15 second TV ads coincides with the Taste-a-liker, an online app that encourages the 190K strong Facebook community to tell us what L&P tastes like. Cinema, street posters and sampling will continue to drive the campaign across summer. 
 
You can view the spots below:
 
 
 
 
 
Credits
 
Agency: Saatchi & Saatchi NZ
Executive Creative Director: Antonio Navas
Creative Directors: Corey Chalmers and Guy Roberts
Art Director: Arnya Karaitiana
Copywriter: Phil Hickes
Design: Mike Davidson and Sam Stradwick
Group Account Director: Shelley Winsor
Account Director: Brodie Reid
Account Executive: Kylie Marsh
Strategic Planners: Murray Streets and Sarah Hodgetts
TVP Producer: Natasha Gill
Head of Digital: Haydn Thomsen
Agency Producer: Nick Pengelly
Digital designer: David Hunter
Director: Wade Shotter
Production Company: Flying Fish
 

 

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lbbonline.com, Fri, 12 Oct 2012 09:41:53 GMT